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IZZE Organic Flavored Sparkling Water Beverage, 12 oz. Bottles, 3-Flavor, Variety Pack (12 Count)
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From Izze
This report was last updated 6/14/2017.
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Report Info:
Last Updated: Jun 14, 2017
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
FAIL
Deleted Reviews

FAIL
Suspicious Reviewers

WARN
Rating Trend

WARN
Phrase Repetition

WARN
Reviewer Participation

PASS
Unverified Purchases

PASS
Word Count Comparison

PASS
Overlapping Review History

PASS
Reviewer Ease

PASS
Brand Repeats

PASS
Incentivized Reviews

Most Trusted Reviews
Awesome product!I am always looking for a flavored drinks that ... [Go to full review]
Aug 25, 2015
100%
TRUST
TRUST
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Unverified Purchaser
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Critical Reviewer (avg. rating: 3.0)
Least Trusted Reviews
Apparently these were so awful they pulled them from the ... [Go to full review]
Feb 15, 2017
0%
TRUST
TRUST
-
Unverified Purchaser
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One-Hit Wonder
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Never-Verified Reviewer
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Critical Reviewer (avg. rating: 1.0)
Analysis Details
Fail
Deleted Reviews

We discovered a total of 38 deleted Reviews for this product, with an average rating of 3.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail
Suspicious Reviewers

One-Hit Wonders
3 of the 82 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 1.0 while the reviewers who have posted more than one review have rated this product an average of 3.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
37 of the 82 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 3.7 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 2.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn
Rating Trend

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- 17%
- Created over 3 days
We counted 82 reviews for this product over the span of 674 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 3 days exceeding this threshold:In total, we found that 14 reviews were created on just 3 days. This is an excessively high number of reviews submitted on these high volume days.
Warn
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
4 reviews
8 reviews
5 reviews
11 reviews
3 reviews
2 reviews
7 reviews
4 reviews
2 reviews
Common Phrases in Titles:
2 reviews
2 reviews
2 reviews
37 of the 82 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Warn
Reviewer Participation

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- 34%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 28 reviewers (or 34%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Pass
Unverified Purchases

38 of the 82 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass
Word Count Comparison

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- 27%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 22 reviews (or 27%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
16% also reviewed:
Chef Michael'S Braised Brisket Dog Food,... by Purina
7% also reviewed:
Glad ForceFlex OdorShield Tall Kitchen Drawstring... by Glad
6% also reviewed:
Vita Coco Café Latte, Original, 11.1 Ounce (Pack... by Vita Coco
6% also reviewed:
Lipton Tea Bags For A Naturally Smooth Taste... by Lipton
6% also reviewed:
Dove Advanced Hair Series Conditioner,... by Dove
5% also reviewed:
The New Artisan Bread in Five Minutes a Day: The... by Jeff Hertzberg M.D. M.D.
23 of the 82 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 3.9, while the average ease score for reviewers in this category is 4.3.
3.9 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Brand Repeats

Brand Repeaters
6 of the 82 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.