• 
• 14%
• Used substantial repetitive phrases

110 of the 790 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.7 while reviews without substantial repetitive phrases rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Phrase Repetition test.

• 14
• Reviews have been deleted

We discovered a total of 14 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.

Show distribution of deleted reviews

• 
• 32%
• Created over 34 days

We counted 790 reviews for this product over the span of 1,874 days, an average of 0.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.

However, we see the following 34 days exceeding this threshold:

• 18 Reviews on Jun 16, 2015 (Avg. rating: 4.6)
• 16 Reviews on Jun 26, 2015 (Avg. rating: 4.8)
• 15 Reviews on Jul 13, 2015 (Avg. rating: 4.5)
• 15 Reviews on Jul 9, 2015 (Avg. rating: 4.3)
• 14 Reviews on Jun 8, 2015 (Avg. rating: 4.7)
• 10 Reviews on Jul 4, 2015 (Avg. rating: 4.8)
• 8 Reviews on Jul 30, 2015 (Avg. rating: 4.6)
• 8 Reviews on Sep 25, 2015 (Avg. rating: 4.5)
• 8 Reviews on Jun 11, 2015 (Avg. rating: 4.1)
• 7 Reviews on Jul 21, 2015 (Avg. rating: 4.9)
• 7 Reviews on Dec 3, 2015 (Avg. rating: 4.7)
• 7 Reviews on Jul 22, 2015 (Avg. rating: 4.6)
• 7 Reviews on Aug 15, 2015 (Avg. rating: 4.6)
• 7 Reviews on Jul 19, 2015 (Avg. rating: 4.3)
• 6 Reviews on Nov 6, 2015 (Avg. rating: 5.0)
• 6 Reviews on Jun 17, 2015 (Avg. rating: 4.8)
• 6 Reviews on Oct 22, 2015 (Avg. rating: 4.8)
• 6 Reviews on Aug 28, 2015 (Avg. rating: 4.5)
• 6 Reviews on Nov 16, 2015 (Avg. rating: 4.3)
• 6 Reviews on Jun 28, 2015 (Avg. rating: 4.2)
• 6 Reviews on Jul 3, 2015 (Avg. rating: 4.2)
• 5 Reviews on Jun 13, 2015 (Avg. rating: 5.0)
• 5 Reviews on Jun 9, 2015 (Avg. rating: 4.8)
• 5 Reviews on Jun 12, 2015 (Avg. rating: 4.6)
• 5 Reviews on Jun 21, 2015 (Avg. rating: 4.6)
• 5 Reviews on Jun 29, 2015 (Avg. rating: 4.6)
• 5 Reviews on Jul 10, 2015 (Avg. rating: 4.6)
• 5 Reviews on Aug 10, 2015 (Avg. rating: 4.6)
• 5 Reviews on Aug 27, 2015 (Avg. rating: 4.6)
• 5 Reviews on Sep 2, 2015 (Avg. rating: 4.6)
• 5 Reviews on Jul 20, 2015 (Avg. rating: 4.4)
• 5 Reviews on Jun 18, 2015 (Avg. rating: 4.2)
• 5 Reviews on Jun 27, 2015 (Avg. rating: 4.2)
• 5 Reviews on Aug 8, 2015 (Avg. rating: 4.2)
Show All

In total, we found that 254 reviews were created on just 34 days. This is an excessively high number of reviews submitted on these high volume days.

Read more about our Rating Trend test.

Brand Repeaters

• 
• 34%
• Reviewed other products from this brand

267 of the 790 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.

Read more about our Brand Repeats test.

Take-Back Reviewers

• 
• 31%
• have previously deleted reviews

246 of the 790 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

Read more about our Suspicious Reviewers test.

• 
• 38%
• Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:

• 0-5 words: 17.9% (Avg. rating: 4.5)
• 6-15 words: 20.5% (Avg. rating: 4.5)

In total, we found that 303 reviews (or 38%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

Read more about our Word Count Comparison test.

• 
• 49%
• From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:

• Reviewers with 6-15 Reviews: 28.5% (Avg. rating: 4.5)
• Reviewers with 16-30 Reviews: 20.4% (Avg. rating: 4.6)

In total, we found that 386 reviewers (or 49%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

Read more about our Reviewer Participation test.

• 
• 12%
• Unverified Purchases

94 of the 790 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

• 
• 34%
• Substantial overlapping review history

267 of the 790 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Overlapping Review History test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• 0%
• Admitted to receiving an incentive

We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.