Eye Shadow Makeup Cosmetic 12 Color Shimmer Matte Eyeshadow Palette & brush Set No. 3 by Beauty...
More product info
From Beauty Treats
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card











Most Trusted Reviews
TRUST
-
Verified Purchaser
-
Take-Back Reviewer (4 deleted Reviews; avg. rating: 4.0)
-
Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
TRUST
-
Verified Purchaser
-
Overrepresented word count (9 words)
-
Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
-
Overrepresented Participation (posted 12 Reviews)
-
Easy Grader (avg. rating: 4.6)
Analysis Details

We discovered a total of 15 deleted Reviews for this product, with an average rating of 4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Take-Back Reviewers
62 of the 166 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 3.7 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 2.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

-
- 57%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 94 reviews (or 57%) are within an overrepresented word count group. These reviews have rated this product an average of 3.7, while all other reviews have rated this product an average of 2.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

-
- 37%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 61 reviewers (or 37%) are within an overrepresented participation group. These reviews have rated this product an average of 2.8, while all other reviews have rated this product an average of 3.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

-
- 0%
- Created on high-volume days
Read more about our Rating Trend test.

8 of the 166 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

(2.8/5)
(2.6/5)
(2.5/5)
4 of the 166 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

2% also reviewed:
EmaxDesign 12 Pieces Makeup Brush Set... by EmaxDesign
2% also reviewed:
Revlon ColorStay Liquid Foundation Makeup for... by REVLON
2% also reviewed:
Amazon Store Card by Synchrony Bank
2% also reviewed:
Kleancolor Nail Polish - Awesome Metallic Full... by Kleancolor
2% also reviewed:
Advanced Clinicals Coconut Oil Cream. Spa size... by Advanced Clinicals
2% also reviewed:
Waist Trainer Corset for Weight Loss Sport... by SAYFUT
2% also reviewed:
Sanuk Women's Yoga Sling 2 Prints Flip Flop, the... by Sanuk
2% also reviewed:
Fire TV Stick bundle with Echo Dot (2nd Gen) -... by Amazon
from the same brand
26 of the 166 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

3.9 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.

Brand Repeaters
6 of the 166 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

2 of the 166 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.