SoftSheen-Carson Dark and Lovely Au Naturale Moisture L.O.C. Soak It Up Oil Cocktail, 4.1 fl oz
More product info
From SoftSheen-Carson
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (3 deleted Reviews; avg. rating: 4.7)
- Brand Repeater (2 of 116 reviews for this brand; avg rating: 4.0)
- Critical Reviewer (avg. rating: 3.9)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Created on a high volume day
- Overrepresented word count (11 words)
- Contains repetitive phrases (show)
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 4.0)
- Brand Repeater (2 of 16 reviews for this brand; avg rating: 5.0)
- Overrepresented Participation (posted 16 Reviews)
- Easy Grader (avg. rating: 4.8)
Analysis Details
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- 31%
- Created over 38 days
We counted 248 reviews for this product over the span of 1,987 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 38 days exceeding this threshold:In total, we found that 76 reviews were created on just 38 days. The reviews on these high volume days have rated this product an average of 4.7 while reviews from other days have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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- 53%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 4 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 132 reviews (or 53%) are within an overrepresented word count group. These reviews have rated this product an average of 4.5, while all other reviews have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Brand Loyalists
7 of the 248 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.
Take-Back Reviewers
82 of the 248 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(1.0/5)
(1.0/5)
(3.0/5)
(3.0/5)
(5.0/5)
(5.0/5)
(1.0/5)
(1.0/5)
(1.0/5)
(1.0/5)
38 of the 248 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
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- 70%
- From reviewers with an overrepresented participation
We see the following 4 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 173 reviewers (or 70%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
32 of the 248 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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from the same brand
33 of the 248 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.