Close
Twin Pack Elk Antler Dog Chew (Split, Large (50 - 90 lb dogs))
More product info
From Deluxe Naturals
This report was last updated 6/2/2017.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
View/Edit Adjustment
Jump to Report Card
Report Info:
Last Updated: Jun 2, 2017
Refresh Report
Refresh Report
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Top Selection from AmazonPets with authentic reviews:
Report Card
Fail Overall Grade
FAIL
Unverified Purchases

FAIL
Incentivized Reviews

FAIL
Suspicious Reviewers

WARN
Deleted Reviews

WARN
Phrase Repetition

WARN
Reviewer Participation

PASS
Rating Trend

PASS
Word Count Comparison

PASS
Overlapping Review History

PASS
Reviewer Ease

PASS
Brand Repeats

Most Trusted Reviews
Best purchase ever made for my dogs!!! Keeps them couple ... [Go to full review]
Dec 17, 2015
90%
TRUST
TRUST
-
Verified Purchaser
-
Brand Repeater (2 of 15 reviews for this brand; avg rating: 4.0)
-
Overrepresented Participation (posted 15 Reviews)
-
Critical Reviewer (avg. rating: 3.3)
Least Trusted Reviews
My dogs love these and they prefer these over other ... [Go to full review]
May 26, 2016
0%
TRUST
TRUST
-
Unverified Purchaser
-
Admitted to receiving an incentive
-
One-Hit Wonder
-
Never-Verified Reviewer
-
Overrepresented Participation (posted 1 Review)
-
Easy Grader (avg. rating: 5.0)
Analysis Details
Fail
Unverified Purchases

26 of the 119 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.9 while the verified purchasers have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
20 of the 119 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. Incentivized reviews have rated this product an average of 5.0 while reviews that were not incentivized rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Fail
Suspicious Reviewers

Take-Back Reviewers
31 of the 119 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Warn
Deleted Reviews

We discovered a total of 1 deleted Review for this product, with an average rating of 4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
7 reviews
4 reviews
3 reviews
3 reviews
3 reviews
2 reviews
2 reviews
2 reviews
2 reviews
2 reviews
23 of the 119 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, the discrepancy in ratings between the these reviews and reviews without substantial repetitive phrases isn't significant enough to rule out the possibility of it being due to random chance.
Warn
Reviewer Participation

-
- 71%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 85 reviewers (or 71%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass
Rating Trend

-
- 0%
- Created on high-volume days
We counted 119 reviews for this product over the span of 768 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass
Word Count Comparison

-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
3% also reviewed:
Breyer Wind Dancers Sumatra Fantasy Horse Toy by Breyer
3% also reviewed:
Masterpiece: Downton Abbey Season 6 by Pbs (Direct)
3% also reviewed:
PetSafe ScatMat Electronic Pet Training Mat, Small by PetSafe
3% also reviewed:
Midwest iCrate Pet Crates by RDMidWest Homes for Pets
3% also reviewed:
Art Naturals Organic Argan Oil Hair Loss Shampoo... by Artnaturals
3% also reviewed:
Viva Naturals Organic Shea Butter (4 oz) - Raw... by Viva Naturals
Does not include products
from the same brand
from the same brand
21 of the 119 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.2. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.3 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Brand Repeats

Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.