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The Nine Lives of Christmas
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From Hallmark
This report was last updated 4/28/2018.
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Report Info:
Last Updated: Apr 28, 2018
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Movies with authentic reviews:
Report Card
Fail Overall Grade
FAIL Reviewer Ease
WARN Deleted Reviews
WARN Suspicious Reviewers
WARN Word Count Comparison
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Phrase Repetition
PASS Overlapping Review History
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
BEWARE OF BOGUS REVIEWS & REVIEWERS. SOME REVIEWERS HAVE ONLY ... [Go to full review]
Oct 28, 2017
100%
TRUST
TRUST
- Unverified Purchaser
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 4.0)
- Brand Repeater (2 of 131 reviews for this brand; avg rating: 4.5)
- Overlapping Review History: reviewed 1 of 9 top products
- Critical Reviewer (avg. rating: 4.1)
Least Trusted Reviews
Cute story. Really enjoyed it. [Go to full review]
Mar 18, 2015
20%
TRUST
TRUST
- Verified Purchaser
- Overrepresented word count (5 words)
- Take-Back Reviewer (3 deleted Reviews; avg. rating: 4.3)
- Brand Repeater (8 of 430 reviews for this brand; avg rating: 4.3)
- Overlapping Review History: reviewed 1 of 9 top products
- Easy Grader (avg. rating: 4.6)
Analysis Details
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.6 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Warn Deleted Reviews
We discovered a total of 1 deleted Review for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Suspicious Reviewers
Take-Back Reviewers
29 of the 475 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn Word Count Comparison
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- 60%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 285 reviews (or 60%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
Warn Reviewer Participation
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- 56%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 264 reviewers (or 56%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Rating Trend
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- 0%
- Created on high-volume days
We counted 475 reviews for this product over the span of 1,246 days, an average of 0.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Unverified Purchases
67 of the 475 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
9 reviews
18 reviews
11 reviews
6 reviews
7 reviews
8 reviews
11 reviews
12 reviews
13 reviews
39 of the 475 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
12% also reviewed:
A Very Merry Mix-Up by CINEDIGM - UNI DIST CORP
9% also reviewed:
The Christmas Card (Hallmark) by WELLSPRING/GENIUS
8% also reviewed:
A Princess for Christmas by Lionsgate
8% also reviewed:
The Christmas Ornament by Bill Wells
6% also reviewed:
Soldier Love Story by Vivendi Entertainment
6% also reviewed:
A Christmas Kiss by
5% also reviewed:
The Good Witch (Hallmark) by Catherine Bell
4% also reviewed:
The Most Wonderful Time of the Year by GAI
Does not include products
from the same brand
from the same brand
161 of the 475 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Brand Repeats
Brand Repeaters
48 of the 475 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.