OZ Naturals - The BEST Natural Sunscreen For Anti Aging - SPF 30 Mineral Sunscreen - This Broad...
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Most Trusted Reviews
TRUST
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Verified Purchaser
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Single-Day Reviewer (posted all reviews on Jun 24, 2015)
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Critical Reviewer (avg. rating: 4.0)
Least Trusted Reviews
TRUST
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Unverified Purchaser
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Admitted to receiving an incentive
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Contains repetitive phrases (
show)
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Never-Verified Reviewer
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Take-Back Reviewer (2 deleted Reviews; avg. rating: 4.0)
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Overrepresented Participation (posted 7 Reviews)
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Easy Grader (avg. rating: 5.0)
Analysis Details
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We discovered a total of 128 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
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51 of the 153 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.6 while the verified purchasers have rated this product an average of 3.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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11 of the 153 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. Incentivized reviews have rated this product an average of 4.8 while reviews that were not incentivized rated this product an average of 3.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
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Never-Verified Reviewers
15 of the 153 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 4.5 while the reviewers who have written at least one verified purchase review rated this product an average of 3.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
38 of the 153 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.4 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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35 of the 153 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.4 while reviews without substantial repetitive phrases rated this product an average of 3.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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18% also reviewed:
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13% also reviewed:
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11% also reviewed:
OZ Naturals Vitamin C Facial Cleanser, 4 Ounce by OZ Naturals
10% also reviewed:
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from the same brand
61 of the 153 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.0 while the reviewers who have a more unique product review history rated this product an average of 3.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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- 52%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 79 reviewers (or 52%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
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- 0%
- Created on high-volume days
Read more about our Rating Trend test.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
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4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
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