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Sparkle Paper Towels, 6 Big Rolls, Pick-A-Size, Hint of Color
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From Sparkle
This report was last updated 5/25/2017.
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Report Info:
Last Updated: May 25, 2017
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Kitchen & Dining Features with authentic reviews:
Report Card
Pass Overall Grade
FAIL
Deleted Reviews

FAIL
Rating Trend

FAIL
Suspicious Reviewers

WARN
Reviewer Ease

WARN
Phrase Repetition

PASS
Unverified Purchases

PASS
Word Count Comparison

PASS
Overlapping Review History

PASS
Reviewer Participation

PASS
Brand Repeats

PASS
Incentivized Reviews

Most Trusted Reviews
Good [Go to full review]
Sep 5, 2015
100%
TRUST
TRUST
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Unverified Purchaser
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Take-Back Reviewer (2 deleted Reviews; avg. rating: 4.5)
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Brand Repeater (2 of 144 reviews for this brand; avg rating: 4.0)
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Overlapping Review History: reviewed 1 of 9 top products
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Easy Grader (avg. rating: 4.3)
Least Trusted Reviews
Not a super strong paper towel. But it gets the ... [Go to full review]
Jan 7, 2016
0%
TRUST
TRUST
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Verified Purchaser
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Created on a high volume day
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Contains repetitive phrases (
show)
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Take-Back Reviewer (4 deleted Reviews; avg. rating: 3.3)
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Overlapping Review History: reviewed 1 of 9 top products
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Critical Reviewer (avg. rating: 4.1)
Analysis Details
Fail
Deleted Reviews

We discovered a total of 15 deleted Reviews for this product, with an average rating of 4.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail
Rating Trend

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- 8%
- Created over 3 days
We counted 168 reviews for this product over the span of 736 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 3 days exceeding this threshold:In total, we found that 14 reviews were created on just 3 days. The reviews on these high volume days have rated this product an average of 4.9 while reviews from other days have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Suspicious Reviewers

Take-Back Reviewers
78 of the 168 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.4 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Warn
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
9 reviews
6 reviews
8 reviews
8 reviews
5 reviews
2 reviews
5 reviews
4 reviews
2 reviews
34 of the 168 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Pass
Unverified Purchases

21 of the 168 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass
Word Count Comparison

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- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
11% also reviewed:
LIFTREN Angel Soft Toilet Paper Bath Tissue, 12... by LIFTREN
11% also reviewed:
Kleenex Ultra Soft & Strong Facial Tissues, 3... by Kleenex
8% also reviewed:
Velveeta Cheesy Skillets by Velveeta
8% also reviewed:
Cascade ActionPacs, Dishwasher Detergent Pods,... by Cascade
8% also reviewed:
Q-tips Cotton Swabs, Club Pack 1875 ct (Pack of 3) by Q-tips
7% also reviewed:
Dixie 8 1/2" Plates, 160 Count by Dixie
7% also reviewed:
Dove Body Wash, Deep Moisture, 22 Ounce Bottles... by Dove
7% also reviewed:
Chef Michael'S Braised Brisket Dog Food,... by Purina
Does not include products
from the same brand
from the same brand
72 of the 168 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Reviewer Participation

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- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass
Brand Repeats

Brand Repeaters
13 of the 168 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
1 of the 168 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.