SkinMedica Ultra Sheer Moisturizer, 2 Oz
More product info
From SkinMedica
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 2.5)
- Brand Repeater (2 of 46 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Easy Grader (avg. rating: 4.4)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Overrepresented word count (2 words)
- Never-Verified Reviewer
- Brand Loyalist (2 of 3 reviews for this brand; avg rating: 5.0)
- Easy Grader (avg. rating: 5.0)
Analysis Details
5 of the 114 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.4 while the verified purchasers have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
One-Hit Wonders
3 of the 114 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 2.3 while the reviewers who have posted more than one review have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
45 of the 114 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
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- 34%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 39 reviews (or 34%) are within an overrepresented word count group. These reviews have rated this product an average of 4.9, while all other reviews have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
(5.0/5)
(5.0/5)
(4.0/5)
(5.0/5)
(5.0/5)
(4.3/5)
(5.0/5)
(3.7/5)
(1.0/5)
(4.0/5)
14 of the 114 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
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- 44%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 50 reviewers (or 44%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, the discrepancy in ratings between reviewers in an overrepresented participation groups and all other reviewers isn’t significant enough to rule out the possibility of it being due to random chance.
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- 0%
- Created on high-volume days
Read more about our Rating Trend test.
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from the same brand
21 of the 114 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Brand Repeaters
17 of the 114 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.