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BS-MALL Makeup Brushes Premium Makeup Brush Set Synthetic Kabuki Makeup Brush Set Cosmetics...
More product info
From BS-MALL
This report was last updated 11/23/2022.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
*This is only a Preliminary Report
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Report Card
Pass Overall Grade
FAIL 
Deleted Reviews
Deleted ReviewsFAIL Unverified Purchases
Unverified PurchasesFAIL Phrase Repetition
Phrase RepetitionWARN Suspicious Reviewers
Suspicious ReviewersPASS Rating Trend
Rating TrendPASS Word Count Comparison
Word Count ComparisonPASS Overlapping Review History
Overlapping Review HistoryPASS Reviewer Ease
Reviewer EasePASS Brand Repeats
Brand RepeatsPASS Incentivized Reviews
Incentivized ReviewsN/A Reviewer Participation
Reviewer Participation
Most Trusted Reviews
They are so soft and do a good job of ... [Go to full review]
Apr 26, 2015
100%
TRUST
TRUST
-
Verified Purchaser
-
Easy Grader (avg. rating: 5.0)
Critical Reviewer (avg. rating: 3.8)
Least Trusted Reviews
I don't use a lot of makeup but I ordered ... [Go to full review]
Nov 14, 2016
0%
TRUST
TRUST
-
Unverified Purchaser -
Contains repetitive phrases (show)
-
Take-Back Reviewer (9 deleted Reviews; avg. rating: 5.0) -
Easy Grader (avg. rating: 5.0)
Created on a high volume day
Overlapping Review History: reviewed 1 of 9 top products
Analysis Details
Fail Deleted Reviews
Deleted Reviews
We discovered a total of 385 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
4.7 average rating of deleted reviews
Fail Unverified Purchases
Unverified Purchases
543 of the 7,779 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.6 while the verified purchasers have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Phrase Repetition
Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
~4% of reviews
(4.7/5)
(4.7/5)
~3% of reviews
(5.0/5)
(5.0/5)
~10% of reviews
(4.9/5)
(4.9/5)
~4% of reviews
(5.0/5)
(5.0/5)
~4% of reviews
(5.0/5)
(5.0/5)
~4% of reviews
(5.0/5)
(5.0/5)
~3% of reviews
(4.0/5)
(4.0/5)
~4% of reviews
(4.3/5)
(4.3/5)
~4% of reviews
(4.7/5)
(4.7/5)
~3% of reviews
(4.5/5)
(4.5/5)
Common Phrases in Titles:
~3% of reviews
(5.0/5)
(5.0/5)
Approximately 15% of reviews use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Suspicious Reviewers
Suspicious Reviewers
Take-Back Reviewers
Approximately 50% of reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
Pass Rating Trend
Rating Trend
-
- <10%
- Created on high-volume days
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Word Count Comparison
Word Count Comparison
-
- <10%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
<10% also reviewed:
Camelbak Products Eddy Water Bottle, Royal Lilac,... by CamelBak
<10% also reviewed:
MapofBeauty 10 Pairs Crossover Design Thick... by MapofBeauty
<10% also reviewed:
SoundBot SB510 HD Water Resistant Bluetooth... by Soundbot
<10% also reviewed:
Foxbrim Naturals Organic Jojoba Oil - 100% Pure,... by Foxbrim Naturals
<10% also reviewed:
Blue Buffalo Life Protection Formula Natural... by Blue Buffalo
<10% also reviewed:
Garnier SkinActive Micellar Cleansing Water, For... by Garnier SkinCare
<10% also reviewed:
SUPCASE Unicorn Beetle Style Case Designed for... by SUPCASE
<10% also reviewed:
Coty Airspun Face Powder, Naturally Neutral, 2.3... by Airspun
Does not include products
from the same brand
from the same brand
Approximately 20% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeats
Brand Repeaters
Less than approximately 10% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
Less than approximately 10% of reviews admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.