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Cloud b Twilight Buddies Bunny Night Light Soother
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This report was last updated 1/25/2021.
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.com claims 833 Ratings, we counted 115 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
FAIL
Deleted Reviews

WARN
Suspicious Reviewers

WARN
Phrase Repetition

WARN
Reviewer Participation

PASS
Rating Trend

PASS
Unverified Purchases

PASS
Word Count Comparison

PASS
Overlapping Review History

PASS
Reviewer Ease

PASS
Brand Repeats

PASS
Incentivized Reviews

Most Trusted Reviews
It's adorable as pictured, mom enjoys the blue lights and ... [Go to full review]
Nov 27, 2019
100%
TRUST
TRUST
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Verified Purchaser
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Easy Grader (avg. rating: 4.9)
Least Trusted Reviews
My toddlers both have one of these and love them! ... [Go to full review]
Jan 14, 2017
32%
TRUST
TRUST
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Verified Purchaser
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Overrepresented word count (22 words)
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Contains repetitive phrases (
show)
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Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
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Overlapping Review History: reviewed 1 of 9 top products
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Overrepresented Participation (posted 16 Reviews)
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Critical Reviewer (avg. rating: 3.6)
Analysis Details
Fail
Deleted Reviews

We discovered a total of 26 deleted Reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn
Suspicious Reviewers

Take-Back Reviewers
34 of the 115 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
2 reviews
(5.0/5)
(5.0/5)
3 reviews
(5.0/5)
(5.0/5)
4 reviews
(5.0/5)
(5.0/5)
7 reviews
(4.9/5)
(4.9/5)
3 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
3 reviews
(5.0/5)
(5.0/5)
5 reviews
(5.0/5)
(5.0/5)
3 reviews
(5.0/5)
(5.0/5)
Common Phrases in Titles:
3 reviews
(5.0/5)
(5.0/5)
28 of the 115 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Warn
Reviewer Participation

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- 75%
- From reviewers with an overrepresented participation
We see the following 3 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 86 reviewers (or 75%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass
Rating Trend

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- 3%
- Created over 1 day
We counted 115 reviews for this product over the span of 2,352 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 3 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Unverified Purchases

8 of the 115 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass
Word Count Comparison

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- 22%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 25 reviews (or 22%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
3% also reviewed:
NFL Pittsburgh Steelers Original Terrible Towel,... by Steelers Wholesale
3% also reviewed:
What to Expect When You're Expecting by Arlene Eisenberg
3% also reviewed:
Wild Republic Insect Polybag, Kids Gifts,... by Wild Republic
3% also reviewed:
12" Latex Blue Happy 1st Birthday Balloons, 6ct by Unique
3% also reviewed:
Insurgent: Divergent, Book 2 by Veronica Roth
3% also reviewed:
Instep Bike Trailer for Toddlers, Kids, Single... by Instep
18 of the 115 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Brand Repeats

Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.