Kirkland Signature Premium Big Roll Paper Towels 12-roll, 160 Sheets Per Roll
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From Kirkland Signature
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Top products in Kitchen & Dining Features with authentic reviews:
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (3 deleted Reviews; avg. rating: 1.0)
- Easy Grader (avg. rating: 4.6)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Contains repetitive phrases (show)
- Take-Back Reviewer (1 deleted Review; avg. rating: 1.0)
- Overrepresented Participation (posted 16 Reviews)
- Critical Reviewer (avg. rating: 3.3)
Analysis Details
9 of the 94 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.1 while the verified purchasers have rated this product an average of 4.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
One-Hit Wonders
10 of the 94 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, the discrepancy in ratings between the One-Hit Wonders and reviewers who have posted more than one review isn't significant enough to rule out the possibility of it being due to random chance.
Take-Back Reviewers
30 of the 94 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
(4.3/5)
(5.0/5)
(4.3/5)
(4.7/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
17 of the 94 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 5.0 while reviews without substantial repetitive phrases rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
We discovered a total of 2 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
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- 64%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 60 reviews (or 64%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
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- 52%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 49 reviewers (or 52%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
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- 0%
- Created on high-volume days
Read more about our Rating Trend test.
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from the same brand
13 of the 94 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
17 of the 94 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.