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Black Mask Peel off Mask, Charcoal Purifying Blackhead Remover Mask Deep Cleansing for Acne &...
More product info From AsaVea

Review Hijacking Alert!
1,150 reviews are coming from a seemingly different product variation:

Fosmon STURDY Shock Absorbing Dual Layer Hybrid Holster Cover Kickstand Case for Motorola Moto G... (Example Review )



Learn more about Review Hijacking.
Amazon Reviews for  Black Mask Peel off Mask, Charcoal Purifying Blackhead Remover Mask Deep Cleansing for Acne & Acne Scars, Blemishes, Anti-Aging, Wrinkles, Organic Activated Charcoal
Rating:
4,164 Ratings
4,164 Reviews
("Ratings" vs. "Reviews")
17% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card

Report Card

Pass Overall Grade
FAIL Deleted Reviews
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Rating Trend
WARN Reviewer Ease
WARN Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

I DONT REALLY LIKE THIS ONE. IT DOESNT SEEM TO ... [Go to full review]
Aug 8, 2016      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (2 deleted Reviews; avg. rating: 4.5)
  • Critical Reviewer (avg. rating: 4.0)


Least Trusted Reviews

Very good!! [Go to full review]
Mar 21, 2015      
30% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Never-Verified Reviewer
  • Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
  • Brand Repeater (2 of 12 reviews for this brand; avg rating: 4.0)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Overrepresented Participation (posted 12 Reviews)
  • Easy Grader (avg. rating: 4.4)


Analysis Details

Fail Deleted Reviews

We discovered a total of 591 deleted Reviews for this product, with an average rating of 4.1. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.1 average rating of deleted reviews

4.1


Show distribution of deleted reviews

Fail Suspicious Reviewers

Take-Back Reviewers


762 of the 4,164 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.7
4.6


Read more about our Suspicious Reviewers test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

4% also reviewed:
Fire by Amazon

1% also reviewed:
Amazon Store Card by Synchrony Bank



373 of the 4,164 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.8 while the reviewers who have a more unique product review history rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.8
4.6


Read more about our Overlapping Review History test.

Warn Rating Trend

  • 36%
  • Created over 189 days

We counted 4,164 reviews for this product over the span of 4,814 days, an average of 0.9 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 5 or fewer reviews on any given day.

However, we see the following 189 days exceeding this threshold:In total, we found that 1,514 reviews were created on just 189 days. This is an excessively high number of reviews submitted on these high volume days.

from reviews created on high volume days

from reviews created on normal volume days


4.7
4.6


Read more about our Rating Trend test.

Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.4. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.5 Product's Average Ease Score

4.4 Category's Average Ease Score


4.5
4.4


Read more about our Reviewer Ease test.


Warn Reviewer Participation

  • 60%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 2501 reviewers (or 60%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.6
4.7


Read more about our Reviewer Participation test.

Pass Unverified Purchases

1,217 of the 4,164 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.6
4.7


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
75 reviews
(4.8/5)
44 reviews
(4.8/5)


42 of the 4,164 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.8
4.6


Read more about our Phrase Repetition test.

Pass Brand Repeats

Brand Repeaters


603 of the 4,164 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.8
4.6


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


17 of the 4,164 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


4.9
4.6


Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.