Fekkai Technician Color Care Shampoo, 8 fl. Oz.
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From Fekkai
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (6 deleted Reviews; avg. rating: 5.0)
- Brand Repeater (2 of 180 reviews for this brand; avg rating: 5.0)
- Easy Grader (avg. rating: 5.0)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Contains repetitive phrases (show)
- Never-Verified Reviewer
- Single-Day Reviewer (posted all reviews on Oct 19, 2014)
- Brand Monogamist (2 of 2 reviews for this brand; avg rating: 4.0)
- Critical Reviewer (avg. rating: 4.0)
Analysis Details
We discovered a total of 23 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Take-Back Reviewers
52 of the 196 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Brand Repeaters
85 of the 196 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
Brand Loyalists
7 of the 196 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.
(5.0/5)
(4.7/5)
(4.8/5)
(4.4/5)
(4.5/5)
(3.5/5)
(4.6/5)
(4.3/5)
(4.5/5)
46 of the 196 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
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- 4%
- Created over 2 days
We counted 196 reviews for this product over the span of 1,986 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 7 reviews were created on just 2 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
29 of the 196 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
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from the same brand
32 of the 196 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 26%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 51 reviewers (or 26%) are within an overrepresented participation group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
2 of the 196 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.