Close
Christmas Magic
More product info
From Hallmark
This report was last updated 6/4/2017.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
View/Edit Adjustment
Jump to Report Card
Report Info:
Last Updated: Jun 4, 2017
Refresh Report
Refresh Report
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Movies with authentic reviews:
Report Card
Pass Overall Grade
FAIL Reviewer Ease
FAIL Reviewer Participation
WARN Suspicious Reviewers
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
Most Trusted Reviews
A cute heartwarming Christmas story with a very nice storyline. ... [Go to full review]
Nov 20, 2014
100%
TRUST
TRUST
- Unverified Purchaser
- Take-Back Reviewer (3 deleted Reviews; avg. rating: 3.7)
- Brand Repeater (2 of 409 reviews for this brand; avg rating: 4.0)
- Overlapping Review History: reviewed 2 of 9 top products
- Critical Reviewer (avg. rating: 3.4)
Least Trusted Reviews
We couldn't find any low-quality reviewsAnalysis Details
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.7, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.7 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Reviewer Participation
-
- 72%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 152 reviewers (or 72%) are within an overrepresented participation group. These reviews have rated this product an average of 4.9, while all other reviews have rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Suspicious Reviewers
Take-Back Reviewers
8 of the 211 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Pass Rating Trend
-
- 1%
- Created over 1 day
We counted 211 reviews for this product over the span of 1,578 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 3 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Unverified Purchases
21 of the 211 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
6 reviews
3 reviews
5 reviews
3 reviews
4 reviews
2 reviews
2 reviews
2 reviews
2 reviews
2 reviews
22 of the 211 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
9% also reviewed:
Soldier Love Story by Vivendi Entertainment
9% also reviewed:
Dear Santa by Party Girl
8% also reviewed:
The Christmas Card (Hallmark) by WELLSPRING/GENIUS
7% also reviewed:
Moonlight & Mistletoe by GAIAM INTERNATIONAL
7% also reviewed:
Christmas Angel by Brian Brough
7% also reviewed:
Back to You & Me (Hallmark) by GAIAM INTERNATIONAL
7% also reviewed:
Lucky Christmas (Hallmark) by Gaiam
4% also reviewed:
The Ultimate Gift by Drew Fuller
Does not include products
from the same brand
from the same brand
78 of the 211 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Brand Repeats
Brand Repeaters
2 of the 211 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.