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Lipton Black Iced Tea, Family Size 48 ct
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From Lipton
This report was last updated 3/12/2018.
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Report Info:
Last Updated: Mar 12, 2018
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
FAIL Unverified Purchases
FAIL Suspicious Reviewers
WARN Deleted Reviews
WARN Rating Trend
WARN Reviewer Ease
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Participation
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
Smaller than thought. I wanted for gallon size. But may ... [Go to full review]
Jun 23, 2017
100%
TRUST
TRUST
- Verified Purchaser
- Critical Reviewer (avg. rating: 3.5)
Least Trusted Reviews
Reason for the 2 star is not the quality of ... [Go to full review]
Jan 14, 2015
0%
TRUST
TRUST
- Unverified Purchaser
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 3.0)
- Critical Reviewer (avg. rating: 2.4)
Analysis Details
Fail Unverified Purchases
3 of the 55 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 2.7 while the verified purchasers have rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Suspicious Reviewers
Take-Back Reviewers
11 of the 55 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Warn Deleted Reviews
We discovered a total of 2 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Rating Trend
-
- 7%
- Created over 2 days
We counted 55 reviews for this product over the span of 1,761 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 1 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 4 reviews were created on just 2 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.
Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
7 of the 55 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
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Does not include products
from the same brand
from the same brand
10 of the 55 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Participation
-
- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass Brand Repeats
Brand Repeaters
5 of the 55 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.