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Airheads Candy, White Mystery Flavor, Individually Wrapped Full Size Bars, Taffy, Non Melting,...
More product info From Airheads

Amazon Reviews for  Airheads Candy, White Mystery Flavor, Individually Wrapped Full Size Bars, Taffy, Non Melting, Party, Pack of 36 Bars
Rating:
14,402 Ratings
("Ratings" vs. "Reviews")
0% of potentially unnatural reviews removed (why?)
Adjusted:
14,402 Ratings*




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Report Card

Pass Overall Grade
FAIL Deleted Reviews
WARN Word Count Comparison
PASS Rating Trend
PASS Unverified Purchases
PASS Phrase Repetition
PASS Suspicious Reviewers
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
N/A Reviewer Participation

Most Trusted Reviews

5/5
Would Buy agai [Go to full review]
Jul 7, 2022      
100% TRUST
  • Verified Purchaser
  • Single-Day Reviewer (posted all reviews on Jul 7, 2022)
  • Easy Grader (avg. rating: 5.0)


Least Trusted Reviews

My Husband's favorite flavor and candy. [Go to full review]
Mar 22, 2018      
0% TRUST
  • Verified Purchaser
  • Overrepresented word count (8 words)
  • Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
  • Brand Monogamist (113 reviews for this brand; avg rating: 4.2)
  • Overrepresented Participation (posted 11 Reviews)
  • Easy Grader (avg. rating: 4.8)


Analysis Details

Fail Deleted Reviews

We discovered a total of 26 deleted Reviews for this product, with an average rating of 4.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.3 average rating of deleted reviews

4.3


Show distribution of deleted reviews

Warn Word Count Comparison

  • ~45%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that approximately 45% are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.4
4.6


Read more about our Word Count Comparison test.

Pass Rating Trend
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.

Pass Unverified Purchases

114 of the 14,402 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


N/A
4.6


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
~10% of reviews
(5.0/5)


Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
4.5


Read more about our Phrase Repetition test.

Pass Suspicious Reviewers

One-Hit Wonders

We didn't detect a substantial amount of One Hit Wonders.

Never-Verified Reviewers

We didn't detect a substantial amount of Never-Verified Reviewers.

Take-Back Reviewers


Less than approximately 10% of reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from take-back reviewers

from reviewers without previously deleted reviews


5.0
4.5


Single-Day Reviewers


Less than approximately 10% of reviewers have written multiple reviews but posted all of them on a single day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from single-day reviewers

from non-single-day reviewers


5.0
4.5


Read more about our Suspicious Reviewers test.

Pass Overlapping Review History
  • <10%
  • Substantial overlapping review history
Less than approximately 10% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.

4.3 Product's Average Ease Score

4.3 Category's Average Ease Score


4.3
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • <10%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. more info