Close
6- Pack of Twirl (Milk Chocolate Fingers) 34g Each , Made in Uk
More product info
From Cadbury
This report was last updated 2/18/2018.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
View/Edit Adjustment
Jump to Report Card
Report Info:
Last Updated: Feb 18, 2018
Refresh Report
Refresh Report
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Brand Repeats
FAIL Reviewer Ease
WARN Deleted Reviews
WARN Rating Trend
WARN Suspicious Reviewers
WARN Word Count Comparison
WARN Reviewer Participation
PASS Unverified Purchases
PASS Phrase Repetition
PASS Overlapping Review History
PASS Incentivized Reviews
Most Trusted Reviews
Lovely chocolate. It's soft folds of chocolate that is "twirled" ... [Go to full review]
Dec 29, 2015
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (7 deleted Reviews; avg. rating: 4.4)
- Overlapping Review History: reviewed 1 of 9 top products
- Critical Reviewer (avg. rating: 4.1)
Least Trusted Reviews
Quick shipping for a delicious candy bar. [Go to full review]
Mar 12, 2016
0%
TRUST
TRUST
- Verified Purchaser
- Overrepresented word count (7 words)
- Single-Day Reviewer (posted all reviews on Mar 12, 2016)
- Brand Loyalist (2 of 3 reviews for this brand; avg rating: 5.0)
- Overrepresented Participation (posted 3 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Brand Repeats
Brand Loyalists
13 of the 220 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.5 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
Warn Deleted Reviews
We discovered a total of 2 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Rating Trend
-
- 5%
- Created over 4 days
We counted 220 reviews for this product over the span of 1,643 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 4 days exceeding this threshold:In total, we found that 12 reviews were created on just 4 days. Although any days with a larger number of reviews than expected is suspicious, the discrepancy in ratings from reviews created on these high volume days and reviews created on other days isn't significant enough to rule out the possibility of it being due to random chance.
Warn Suspicious Reviewers
Take-Back Reviewers
20 of the 220 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
Single-Day Reviewers
33 of the 220 reviewers have written multiple reviews but posted all of them on a single day. While this is more Single-Day Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn Word Count Comparison
-
- 63%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 138 reviews (or 63%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
Warn Reviewer Participation
-
- 79%
- From reviewers with an overrepresented participation
We see the following 3 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 174 reviewers (or 79%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Unverified Purchases
12 of the 220 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
13 of the 220 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
3% also reviewed:
Walkers Crisps 6 Pack (Meaty Variety) by Walkers
3% also reviewed:
Taste of the Wild, Canine Formula by Taste of the Wild
2% also reviewed:
Fry's Turkish Delight 12 Pack by Fry's
2% also reviewed:
Maltesers Box 100g by Maltesers
2% also reviewed:
McVities Jaffa Cakes Triple Pack 36 450g by McVitie's
2% also reviewed:
Maltesers - Regular Box - 120g (Pack of 6) by Maltesers
2% also reviewed:
SanDisk Ultra microSDHC Card Plus Adapter by SanDisk
2% also reviewed:
Walkers Cheese and Onion Crisps 12 Bags by Walkers
Does not include products
from the same brand
from the same brand
25 of the 220 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.