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Start Something That Matters
More product info From Blake Mycoskie

Amazon Reviews for  Start Something That Matters
Rating:
428 Ratings
428 Reviews
("Ratings" vs. "Reviews")
58% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card

Report Card

Fail Overall Grade
FAIL Suspicious Reviewers
FAIL Reviewer Ease
FAIL Reviewer Participation
WARN Deleted Reviews
WARN Rating Trend
WARN Phrase Repetition
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

I was not as familiar with the TOMS story and ... [Go to full review]
Feb 2, 2019      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 4.4)


Least Trusted Reviews

Finally a business approach I can live with. I found ... [Go to full review]
Nov 19, 2013      
0% TRUST
  • Verified Purchaser
  • Single-Day Reviewer (posted all reviews on Nov 19, 2013)
  • Overrepresented Participation (posted 2 Reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Suspicious Reviewers

One-Hit Wonders


51 of the 428 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, the discrepancy in ratings between the One-Hit Wonders and reviewers who have posted more than one review isn't significant enough to rule out the possibility of it being due to random chance.

from one-hit wonders

from reviewers with more than one review


4.8
4.7


Single-Day Reviewers


12 of the 428 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 5.0 while all other reviewers rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from single-day reviewers

from non-single-day reviewers


5.0
4.7


Read more about our Suspicious Reviewers test.

Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

4.5 Product's Average Ease Score

4.4 Category's Average Ease Score


4.5
4.4


Read more about our Reviewer Ease test.


Fail Reviewer Participation

  • 69%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 297 reviewers (or 69%) are within an overrepresented participation group. These reviews have rated this product an average of 4.7, while all other reviews have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.7
4.5


Read more about our Reviewer Participation test.

Warn Deleted Reviews

We discovered a total of 17 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.4 average rating of deleted reviews

4.4


Show distribution of deleted reviews

Warn Rating Trend

  • 8%
  • Created over 10 days

We counted 428 reviews for this product over the span of 3,222 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.

However, we see the following 10 days exceeding this threshold:In total, we found that 35 reviews were created on just 10 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.

from reviews created on high volume days

from reviews created on normal volume days


4.5
4.7


Read more about our Rating Trend test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
26 reviews
(4.7/5)
20 reviews
(4.7/5)
32 reviews
(4.5/5)
22 reviews
(4.6/5)
23 reviews
(4.7/5)
Show MoreShow Less
Common Phrases in Titles:
5 reviews
(4.8/5)
5 reviews
(4.8/5)


104 of the 428 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.7
4.7


Read more about our Phrase Repetition test.

Pass Unverified Purchases

128 of the 428 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.6
4.7


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

2% also reviewed:
Fifty Shades of Grey by JAMES E L

2% also reviewed:
Steve Jobs by Walter Isaacson

Does not include products
from the same brand


41 of the 428 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.6
4.7


Read more about our Overlapping Review History test.

Pass Brand Repeats

Brand Repeaters


4 of the 428 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.3
4.7


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.