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From Blake Mycoskie
This report was last updated 7/9/2020.
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Suspicious Reviewers
FAIL Reviewer Ease
FAIL Reviewer Participation
WARN Deleted Reviews
WARN Rating Trend
WARN Phrase Repetition
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
I was not as familiar with the TOMS story and ... [Go to full review]
Feb 2, 2019
100%
TRUST
TRUST
- Verified Purchaser
- Critical Reviewer (avg. rating: 4.4)
Least Trusted Reviews
Finally a business approach I can live with. I found ... [Go to full review]
Nov 19, 2013
0%
TRUST
TRUST
- Verified Purchaser
- Single-Day Reviewer (posted all reviews on Nov 19, 2013)
- Overrepresented Participation (posted 2 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Suspicious Reviewers
One-Hit Wonders
51 of the 428 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, the discrepancy in ratings between the One-Hit Wonders and reviewers who have posted more than one review isn't significant enough to rule out the possibility of it being due to random chance.
Single-Day Reviewers
12 of the 428 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 5.0 while all other reviewers rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.5 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Reviewer Participation
-
- 69%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 297 reviewers (or 69%) are within an overrepresented participation group. These reviews have rated this product an average of 4.7, while all other reviews have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Deleted Reviews
We discovered a total of 17 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Rating Trend
-
- 8%
- Created over 10 days
We counted 428 reviews for this product over the span of 3,222 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 10 days exceeding this threshold:In total, we found that 35 reviews were created on just 10 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
5 reviews
(4.6/5)
(4.6/5)
5 reviews
(4.6/5)
(4.6/5)
26 reviews
(4.7/5)
(4.7/5)
20 reviews
(4.7/5)
(4.7/5)
32 reviews
(4.5/5)
(4.5/5)
4 reviews
(4.3/5)
(4.3/5)
3 reviews
(5.0/5)
(5.0/5)
22 reviews
(4.6/5)
(4.6/5)
9 reviews
(4.6/5)
(4.6/5)
23 reviews
(4.7/5)
(4.7/5)
Common Phrases in Titles:
3 reviews
(5.0/5)
(5.0/5)
5 reviews
(4.8/5)
(4.8/5)
5 reviews
(4.8/5)
(4.8/5)
104 of the 428 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Pass Unverified Purchases
128 of the 428 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
Fifty Shades of Grey by JAMES E L
2% also reviewed:
Delivering Happiness: A Path to Profits, Passion,... by Tony Hsieh
2% also reviewed:
Harry Potter and the Goblet of Fire (4) by J. K. Rowling
2% also reviewed:
The Shack: Where Tragedy Confronts Eternity by William P. Young
2% also reviewed:
The Promise of a Pencil: How an Ordinary Person... by Adam Braun
2% also reviewed:
The Hunger Games (Hunger Games Trilogy, Book 1) by Suzanne Collins
2% also reviewed:
Steve Jobs by Walter Isaacson
Does not include products
from the same brand
from the same brand
41 of the 428 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Brand Repeats
Brand Repeaters
4 of the 428 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.