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Newtons Fruit Thins Cranberry Citrus Oats, 10.5-Ounce (Pack of 4)
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This report was last updated 7/3/2017.
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Last Updated: Jul 3, 2017
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Fruit with authentic reviews:
Report Card
Pass Overall Grade
FAIL Deleted Reviews
FAIL Suspicious Reviewers
WARN Rating Trend
WARN Brand Repeats
WARN Word Count Comparison
WARN Phrase Repetition
PASS Unverified Purchases
PASS Overlapping Review History
PASS Reviewer Participation
PASS Reviewer Ease
PASS Incentivized Reviews
Most Trusted Reviews
I used to eat Fig Newtons as a child but ... [Go to full review]
Aug 25, 2011
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 3.0)
- Overrepresented Participation (posted 12 Reviews)
- Critical Reviewer (avg. rating: 4.0)
Least Trusted Reviews
We couldn't find any low-quality reviewsAnalysis Details
Fail Deleted Reviews
We discovered a total of 91 deleted Reviews for this product, with an average rating of 4.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Suspicious Reviewers
Take-Back Reviewers
31 of the 45 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Warn Rating Trend
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- 40%
- Created over 6 days
We counted 45 reviews for this product over the span of 1,619 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 1 or fewer reviews on any given day.
However, we see the following 6 days exceeding this threshold:In total, we found that 18 reviews were created on just 6 days. This is an excessively high number of reviews submitted on these high volume days.
Warn Brand Repeats
Brand Repeaters
14 of the 45 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
Warn Word Count Comparison
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- 31%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 14 reviews (or 31%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
14 of the 45 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Pass Unverified Purchases
17 of the 45 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
22% also reviewed:
Chef Michael'S Braised Brisket Dog Food,... by Purina
20% also reviewed:
Celestial Seasonings Tea Caramel Apple Dream 20... by Celestial Seasonings
16% also reviewed:
Twinings Herbal Tea, Winter Spice, 20 Count by Twinings
16% also reviewed:
KONG Cozy Marvin Moose, X-Large by KONG
13% also reviewed:
Dove Shampoo, Radiant Shine 12 oz (Packaging May... by Dove
11% also reviewed:
Higgins & Burke Herbal Tea, 20-Count (Pack of... by Mother Parkers
13 of the 45 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Participation
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- 24%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 11 reviewers (or 24%) are within an overrepresented participation group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.