Betty Crocker Gluten Free Devil's Food Cake Mix, 15-Ounce Boxes (Pack of 6)
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From Betty Crocker Baking
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Most Trusted Reviews
TRUST
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Unverified Purchaser
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Overrepresented word count (123 words)
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Brand Repeater (2 of 26 reviews for this brand; avg rating: 3.0)
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Overlapping Review History: reviewed 1 of 9 top products
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Critical Reviewer (avg. rating: 4.0)
Least Trusted Reviews
TRUST
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Unverified Purchaser
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Overrepresented word count (164 words)
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Contains repetitive phrases (
show)
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One-Hit Wonder
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Never-Verified Reviewer
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Overrepresented Participation (posted 1 Review)
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Easy Grader (avg. rating: 5.0)
Analysis Details
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One-Hit Wonders
8 of the 186 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.5 while the reviewers who have posted more than one review have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
26 of the 186 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
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75 of the 186 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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We discovered a total of 1 deleted Review for this product, with an average rating of 4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
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- 62%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 116 reviewers (or 62%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
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- 2%
- Created over 1 day
We counted 186 reviews for this product over the span of 2,957 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 3 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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79 of the 186 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 17%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 31 reviews (or 17%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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6% also reviewed:
Pamela's Products Gluten Free Baking & Pancake... by Pamela's Products
5% also reviewed:
EnviroKidz Organic Peanut Butter Panda Puffs... by EnviroKidz
5% also reviewed:
Glutino Crackers, Original, 4.4 Oz by Glutino
5% also reviewed:
EnviroKidz Organic Koala Crispy Rice Bars,... by EnviroKidz
5% also reviewed:
Annie's Homegrown Gluten-Free Rice Pasta &... by Annie's Homegrown
5% also reviewed:
Tinkyada Brown Rice Pasta by Tinkyada
4% also reviewed:
\Kellogg's Rice Krispies Gluten Free Cereal,... by Rice Krispies
4% also reviewed:
Pamela's Products Amazing Wheat Free &... by Pamela's Products
4% also reviewed:
Ancient Harvest Organic Quinoa Pasta by Ancient Harvest
42 of the 186 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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4.2 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
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Brand Repeaters
16 of the 186 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.