Browser Extensions 



Close

Why is ReviewMeta.com a Must-Have for Amazon Shoppers?


Free Phone Apps

Free Browser Extensions




Kenra Clarifying Shampoo, 10.1-Ounce
More product info From Kenra

Amazon Reviews for  Kenra Clarifying Shampoo, 10.1-Ounce
Rating:
494 Ratings
494 Reviews
("Ratings" vs. "Reviews")
44% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card

Report Card

Fail Overall Grade
FAIL Rating Trend
FAIL Suspicious Reviewers
FAIL Reviewer Ease
WARN Deleted Reviews
WARN Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

2/5
I sent like this clarifying shampoo. I have a sensitive ... [Go to full review]
Aug 16, 2018      
100% TRUST
  • Verified Purchaser
  • Contains repetitive phrases (show)
  • Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
  • Critical Reviewer (avg. rating: 4.1)


Least Trusted Reviews

When using this product, it does a great job of ... [Go to full review]
Aug 7, 2018      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Contains repetitive phrases (show)
  • Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
  • Overrepresented Participation (posted 15 Reviews)
  • Easy Grader (avg. rating: 4.5)


Analysis Details

Fail Rating Trend

  • 7%
  • Created over 11 days

We counted 494 reviews for this product over the span of 3,813 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.

However, we see the following 11 days exceeding this threshold:In total, we found that 35 reviews were created on just 11 days. The reviews on these high volume days have rated this product an average of 4.7 while reviews from other days have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


4.7
4.3


Read more about our Rating Trend test.

Fail Suspicious Reviewers

Take-Back Reviewers


150 of the 494 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.5
4.3


Read more about our Suspicious Reviewers test.

Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

4.2 Product's Average Ease Score

4.3 Category's Average Ease Score


4.2
4.3


Read more about our Reviewer Ease test.


Warn Deleted Reviews

We discovered a total of 11 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.4 average rating of deleted reviews

4.4


Show distribution of deleted reviews

Warn Reviewer Participation

  • 37%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 181 reviewers (or 37%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, the discrepancy in ratings between reviewers in an overrepresented participation groups and all other reviewers isn’t significant enough to rule out the possibility of it being due to random chance.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.4
4.3


Read more about our Reviewer Participation test.

Pass Unverified Purchases

23 of the 494 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


3.8
4.4


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
11 reviews
(4.8/5)
10 reviews
(4.5/5)
5 reviews
(4.8/5)
15 reviews
(4.3/5)
10 reviews
(4.1/5)
11 reviews
(4.2/5)
6 reviews
(4.5/5)
5 reviews
(5.0/5)
6 reviews
(3.8/5)
Show MoreShow Less


29 of the 494 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.4
4.4


Read more about our Phrase Repetition test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

1% also reviewed:
Conair Fabric Defuzzer by

Does not include products
from the same brand


47 of the 494 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.5
4.3


Read more about our Overlapping Review History test.

Pass Brand Repeats

Brand Repeaters


22 of the 494 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.6
4.4


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.