Close
Murad Clarifying Toner, Step 1 Cleanse/Tone, 6 fl oz (180 ml) Cleansing Facial Treatment
More product info
From Murad
This report was last updated 7/24/2020.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
View/Edit Adjustment
Jump to Report Card
Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL Deleted Reviews
WARN Brand Repeats
WARN Suspicious Reviewers
WARN Phrase Repetition
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Incentivized Reviews
Most Trusted Reviews
Works amazingly for my teens acne! [Go to full review]
Jul 6, 2017
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (6 deleted Reviews; avg. rating: 4.7)
- Easy Grader (avg. rating: 4.6)
Least Trusted Reviews
Used this product along with the Murad Time Release Cleanser ... [Go to full review]
Apr 20, 2017
45%
TRUST
TRUST
- Verified Purchaser
- Contains repetitive phrases (show)
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Brand Repeater (2 of 51 reviews for this brand; avg rating: 2.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Critical Reviewer (avg. rating: 3.6)
Analysis Details
Fail Deleted Reviews
We discovered a total of 17 deleted Reviews for this product, with an average rating of 3.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Brand Repeats
Brand Repeaters
64 of the 218 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
Warn Suspicious Reviewers
Take-Back Reviewers
90 of the 218 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
2 reviews
(2.0/5)
(2.0/5)
2 reviews
(2.0/5)
(2.0/5)
2 reviews
(2.0/5)
(2.0/5)
2 reviews
(2.0/5)
(2.0/5)
5 reviews
(4.4/5)
(4.4/5)
3 reviews
(3.7/5)
(3.7/5)
4 reviews
(5.0/5)
(5.0/5)
3 reviews
(3.3/5)
(3.3/5)
2 reviews
(4.5/5)
(4.5/5)
3 reviews
(3.7/5)
(3.7/5)
Common Phrases in Titles:
2 reviews
(5.0/5)
(5.0/5)
14 of the 218 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Warn Reviewer Participation
-
- 33%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 71 reviewers (or 33%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, the discrepancy in ratings between reviewers in an overrepresented participation groups and all other reviewers isn’t significant enough to rule out the possibility of it being due to random chance.
Pass Rating Trend
-
- 0%
- Created on high-volume days
We counted 218 reviews for this product over the span of 4,875 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Unverified Purchases
17 of the 218 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- 24%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 53 reviews (or 24%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
3% also reviewed:
Real Techniques Powder & Bronzer Brush Helps... by Real Techniques
3% also reviewed:
Amazon Store Card by Synchrony Bank
1% also reviewed:
McDavid Waist Trimmer Belt Neoprene Fat Burning... by McDavid
1% also reviewed:
Petmate Replendish Gravity Waterer With Microban... by Petmate
1% also reviewed:
Lasko Oscillating Pedestal Fan, Adjustable... by Lasko
1% also reviewed:
Vitamin C Serum for Face 20% with Hyaluronic Acid... by Amara Beauty
24 of the 218 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.4.
4.2 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.