Ella Enchanted (Widescreen Edition)
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From Buena Vista Home Video
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Most Trusted Reviews
TRUST
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Verified Purchaser
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Critical Reviewer (avg. rating: 3.3)
Least Trusted Reviews
TRUST
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Unverified Purchaser
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Created on a high volume day
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Overrepresented word count (1 word)
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Take-Back Reviewer (109 deleted Reviews; avg. rating: 4.9)
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Brand Repeater (3 of 116 reviews for this brand; avg rating: 5.0)
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Overlapping Review History: reviewed 1 of 9 top products
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Easy Grader (avg. rating: 4.9)
Analysis Details

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- 48%
- Created over 134 days
We counted 1,821 reviews for this product over the span of 5,601 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 134 days exceeding this threshold:In total, we found that 875 reviews were created on just 134 days. The reviews on these high volume days have rated this product an average of 4.3 while reviews from other days have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

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- 33%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 598 reviews (or 33%) are within an overrepresented word count group. These reviews have rated this product an average of 4.4, while all other reviews have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

34 of the 1,821 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.7 while reviews without substantial repetitive phrases rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

We discovered a total of 1 deleted Review for this product, with an average rating of 3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Take-Back Reviewers
141 of the 1,821 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.

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- 58%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 1064 reviewers (or 60%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

823 of the 1,821 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

3% also reviewed:
Harry Potter Complete Book Series Special Edition... by Unbranded
3% also reviewed:
The Hunger Games (Hunger Games Trilogy, Book 1) by Suzanne Collins
2% also reviewed:
Ever After: A Cinderella Story by
2% also reviewed:
The Princess Diaries by Gina Wendkos
2% also reviewed:
Fantastic Four: Rise of the Silver Surfer... by Ioan Gruffudd
2% also reviewed:
The Hobbit by J. R. R. Tolkien
2% also reviewed:
The Hunger Games: Catching Fire by Simon Beaufoy
2% also reviewed:
Frozen 3D Blu-Ray (Region Free) (Hong Kong... by Chris Buck
2% also reviewed:
It's A Wonderful Life by Paramount
174 of the 1,821 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Brand Repeaters
99 of the 1,821 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.