Social Media Marketing 2019: Advertising Guide for Your Business on Instagram and Facebook
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From Tony Pierce
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Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (6 deleted Reviews; avg. rating: 4.8)
- Overlapping Review History: reviewed 1 of 9 top products
- Easy Grader (avg. rating: 4.6)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Overrepresented word count (59 words)
- Contains repetitive phrases (show)
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Overrepresented Participation (posted 9 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
One-Hit Wonders
20 of the 69 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Take-Back Reviewers
16 of the 69 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
4.8 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- 58%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 40 reviews (or 58%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
(5.0/5)
(4.5/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
54 of the 69 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
48% also reviewed:
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43% also reviewed:
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43% also reviewed:
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39% also reviewed:
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39% also reviewed:
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38% also reviewed:
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36% also reviewed:
Instant Pot Cookbook #2019: 600 Deliciously... by Melissa Sanders
35% also reviewed:
Instant Pot Cookbook for Beginners: 500 Quick and... by Desiree Rice
35% also reviewed:
Weight Watchers Freestyle Cookbook #2019: The... by Lauren Thomas
64 of the 69 reviewers have substantial overlapping product review history. This is an excessively large percentage which may indicate unnatural reviews.
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- 54%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 37 reviewers (or 54%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
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- 0%
- Created on high-volume days
Read more about our Rating Trend test.
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- 0%
- Unverified Purchases
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Brand Repeaters
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.