• 335
• Reviews have been deleted

We discovered a total of 335 deleted Reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.

Show distribution of deleted reviews

• 
• 9%
• Created over 16 days

We counted 2,196 reviews for this product over the span of 904 days, an average of 2.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 9 or fewer reviews on any given day.

However, we see the following 16 days exceeding this threshold:

• 17 Reviews on Jul 16, 2019 (Avg. rating: 4.9)
• 14 Reviews on Jul 17, 2019 (Avg. rating: 5.0)
• 14 Reviews on Dec 29, 2019 (Avg. rating: 5.0)
• 14 Reviews on Jan 12, 2020 (Avg. rating: 5.0)
• 14 Reviews on Dec 30, 2019 (Avg. rating: 4.9)
• 14 Reviews on Jul 18, 2019 (Avg. rating: 4.7)
• 12 Reviews on Sep 24, 2019 (Avg. rating: 5.0)
• 12 Reviews on Jan 4, 2020 (Avg. rating: 4.8)
• 11 Reviews on Sep 7, 2019 (Avg. rating: 4.9)
• 11 Reviews on Jan 2, 2020 (Avg. rating: 4.8)
• 11 Reviews on Jan 15, 2020 (Avg. rating: 4.7)
• 10 Reviews on Nov 23, 2019 (Avg. rating: 5.0)
• 10 Reviews on Dec 28, 2019 (Avg. rating: 5.0)
• 10 Reviews on Aug 20, 2020 (Avg. rating: 5.0)
• 10 Reviews on Aug 28, 2019 (Avg. rating: 4.6)
• 10 Reviews on Jan 18, 2020 (Avg. rating: 4.6)
Show All

In total, we found that 194 reviews were created on just 16 days. The reviews on these high volume days have rated this product an average of 4.9 while reviews from other days have rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Rating Trend test.

• 
• 14%
• Used substantial repetitive phrases

309 of the 2,196 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Phrase Repetition test.

• 
• 82%
• From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:

• Reviewers with 1-5 Reviews: 45.7% (Avg. rating: 4.8)
• Reviewers with 6-15 Reviews: 36.5% (Avg. rating: 4.8)

In total, we found that 1804 reviewers (or 82%) are within an overrepresented participation group. These reviews have rated this product an average of 4.8, while all other reviews have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Reviewer Participation test.

One-Hit Wonders

• 
• 14%
• have only posted one review

309 of the 2,196 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, the discrepancy in ratings between the One-Hit Wonders and reviewers who have posted more than one review isn't significant enough to rule out the possibility of it being due to random chance.

Read more about our Suspicious Reviewers test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

• 
• 4%
• Unverified Purchases

90 of the 2,196 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

• 
• 0%
• Have an overrepresented word count

We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

• 
• 6%
• Substantial overlapping review history

134 of the 2,196 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Overlapping Review History test.

Brand Repeaters

• 
• 7%
• Reviewed other products from this brand

158 of the 2,196 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Brand Repeats test.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• 0%
• Admitted to receiving an incentive

7 of the 2,196 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.