DECO EXPRESS 360 Degree Rotating Makeup Organiser for Jewellery Cosmetics and Perfumes Crystal...
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From DECO EXPRESS
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Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Critical Reviewer (avg. rating: 4.1)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Overrepresented word count (12 words)
- Contains repetitive phrases (show)
- Overlapping Review History: reviewed 1 of 9 top products
- Overrepresented Participation (posted 9 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
(5.0/5)
(5.0/5)
(4.7/5)
(5.0/5)
(5.0/5)
(5.0/5)
(3.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
46 of the 189 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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17 of the 189 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 5.0 while the reviewers who have a more unique product review history rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
One-Hit Wonders
24 of the 189 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, the discrepancy in ratings between the One-Hit Wonders and reviewers who have posted more than one review isn't significant enough to rule out the possibility of it being due to random chance.
4.5 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- 80%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 151 reviewers (or 80%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
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- 0%
- Created on high-volume days
Read more about our Rating Trend test.
3 of the 189 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 29%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 54 reviews (or 29%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Brand Repeaters
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.