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This report was last updated 5/20/2020.
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Note: While Amazon.co.uk claims 22,047 Ratings, we counted 10,193 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Rating Trend
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Reviewer Ease
FAIL Word Count Comparison
FAIL Phrase Repetition
FAIL Overlapping Review History
WARN Reviewer Participation
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
Most Trusted Reviews
We couldn't find any quality reviewsLeast Trusted Reviews
Well worth the investment. We were surprised at how good ... [Go to full review]
Feb 12, 2019
19%
TRUST
TRUST
- Verified Purchaser
- Brand Repeater (3 of 43 reviews for this brand; avg rating: 5.0)
- Easy Grader (avg. rating: 4.7)
Analysis Details
Fail Rating Trend
-
- 88%
- Created over 91 days
We counted 10,193 reviews for this product over the span of 482 days, an average of 21.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 38 or fewer reviews on any given day.
However, we see the following 91 days exceeding this threshold:In total, we found that 9,011 reviews were created on just 91 days. The reviews on these high volume days have rated this product an average of 4.7 while reviews from other days have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Unverified Purchases
121 of the 10,193 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.9 while the verified purchasers have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Suspicious Reviewers
One-Hit Wonders
1,334 of the 10,193 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Never-Verified Reviewers
74 of the 10,193 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 3.9 while the reviewers who have written at least one verified purchase review rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.5 Product's Average Ease Score
4.1 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Word Count Comparison
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- 66%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 6,742 reviews (or 66%) are within an overrepresented word count group. These reviews have rated this product an average of 4.8, while all other reviews have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
701 reviews
(4.9/5)
(4.9/5)
139 reviews
(4.9/5)
(4.9/5)
303 reviews
(4.9/5)
(4.9/5)
Common Phrases in Titles:
507 reviews
(4.8/5)
(4.8/5)
196 reviews
(4.9/5)
(4.9/5)
225 reviews
(4.9/5)
(4.9/5)
1,003 of the 10,193 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
1% also reviewed:
SanDisk Ultra 200 GB microSDXC Memory Card + SD... by SanDisk
99 of the 10,193 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.8 while the reviewers who have a more unique product review history rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Reviewer Participation
-
- 47%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 4837 reviewers (or 47%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Pass Brand Repeats
Brand Repeaters
577 of the 10,193 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.