Russell Hobbs 23335 Colours Plus 2-Slice Toaster, 1200 W, Heavenly Blue
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From Russell Hobbs
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Critical Reviewer (avg. rating: 1.6)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Critical Reviewer (avg. rating: 2.7)
Analysis Details
We discovered a total of 14 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Take-Back Reviewers
23 of the 69 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
(5.0/5)
(4.0/5)
(4.0/5)
(5.0/5)
(4.5/5)
(4.0/5)
(4.7/5)
(4.5/5)
(5.0/5)
(4.5/5)
(4.6/5)
7 of the 69 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
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- 0%
- Created over 3 days
However, we see the following 3 days exceeding this threshold:
- 5 Reviews on May 17, 2020 (Avg. rating: 5.0)
- 5 Reviews on Mar 1, 2021 (Avg. rating: 3.8)
- 5 Reviews on Oct 5, 2020 (Avg. rating: 3.6)
Read more about our Rating Trend test.
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- 0%
- Unverified Purchases
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
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10 of the 69 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.