Browser Extensions 



Close

Why is ReviewMeta.com a Must-Have for Amazon Shoppers?


Free Phone Apps

Free Browser Extensions




Bio-Cultures 180 Capsules (6 Month Supply) | Vegetarian Multi Strain | High Strength Cultures...
More product info From Nu U Nutrition

Amazon Reviews for  Bio-Cultures 180 Capsules (6 Month Supply) | Vegetarian Multi Strain | High Strength Cultures Includes Lactobacillus Acidophilus & Bifidobacterium | Capsules not Tablets by Nu U Nutrition
Rating:
6,673 Ratings
3,857 Reviews
("Ratings" vs. "Reviews")
23% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card
Report Info:
Last Updated: Feb 4, 2021
Refresh Report
Show Report History
Note: While Amazon.co.uk claims 6,673 Ratings, we counted 3,857 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Pass Overall Grade
FAIL Deleted Reviews
FAIL Rating Trend
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Reviewer Participation
PASS Word Count Comparison
PASS Phrase Repetition
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

I have been taking this capsule for few years and ... [Go to full review]
Oct 30, 2020      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 4.3)


Least Trusted Reviews

Very happy with this product has done everything claimed and ... [Go to full review]
Jun 10, 2015      
0% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Never-Verified Reviewer
  • Single-Day Reviewer (posted all reviews on Jun 10, 2015)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Overrepresented Participation (posted 4 Reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Deleted Reviews

We discovered a total of 262 deleted Reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.8 average rating of deleted reviews

4.8


Show distribution of deleted reviews

Fail Rating Trend

  • 15%
  • Created over 52 days

We counted 3,857 reviews for this product over the span of 2,129 days, an average of 1.8 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 8 or fewer reviews on any given day.

However, we see the following 52 days exceeding this threshold:In total, we found that 583 reviews were created on just 52 days. The reviews on these high volume days have rated this product an average of 4.8 while reviews from other days have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


4.8
4.6


Read more about our Rating Trend test.

Fail Unverified Purchases

288 of the 3,857 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.8 while the verified purchasers have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


4.8
4.6


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Suspicious Reviewers

Never-Verified Reviewers


47 of the 3,857 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 4.9 while the reviewers who have written at least one verified purchase review rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from never-verified reviewers

from reviewers with at least one verified purchase review


4.9
4.6


Read more about our Suspicious Reviewers test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:



188 of the 3,857 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.9 while the reviewers who have a more unique product review history rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.9
4.6


Read more about our Overlapping Review History test.

Warn Reviewer Participation

  • 72%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 2762 reviewers (or 72%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.6
4.5


Read more about our Reviewer Participation test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
112 reviews
(4.6/5)
73 reviews
(4.4/5)
48 reviews
(4.5/5)
64 reviews
(4.9/5)
43 reviews
(4.6/5)
61 reviews
(4.7/5)
Show MoreShow Less


108 of the 3,857 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.6
4.6


Read more about our Phrase Repetition test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.4. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.5 Product's Average Ease Score

4.4 Category's Average Ease Score


4.5
4.4


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


5 of the 3,857 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


4.2
4.6


Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.