Carmex Cherry tube & Pot duo pack
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From Carmex
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 4.0)
- Easy Grader (avg. rating: 4.6)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Created on a high volume day
- Overrepresented word count (83 words)
- Contains repetitive phrases (show)
- Take-Back Reviewer (12 deleted Reviews; avg. rating: 4.5)
- Brand Repeater (2 of 688 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 7 of 9 top products
- Critical Reviewer (avg. rating: 4.4)
Analysis Details
-
- 61%
- Created over 13 days
We counted 88 reviews for this product over the span of 730 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 13 days exceeding this threshold:In total, we found that 54 reviews were created on just 13 days. The reviews on these high volume days have rated this product an average of 4.6 while reviews from other days have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
One-Hit Wonders
1 of the 88 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 1.0 while the reviewers who have posted more than one review have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
39 of the 88 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
59 of the 88 total reviews for this product are unverified purchases. While this is a higher percentage of unverified purchases than we'd expect to see, the discrepancy in ratings between the unverified purchases and verified purchases isn't significant enough to rule out the possibility of it being due to random chance.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 44%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 39 reviews (or 44%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
38 of the 88 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
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from the same brand
68 of the 88 reviewers have substantial overlapping product review history. This is an excessively large percentage which may indicate unnatural reviews.
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- 0%
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.
4.2 Product's Average Ease Score
4.5 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
19 of the 88 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.