Browser Extensions 



Close

Why is ReviewMeta.com a Must-Have for Amazon Shoppers?


Free Phone Apps

Free Browser Extensions




Smart Bulbs LED Light Bulb WiFi E26 Dimmable Bulbs Works with Alexa, Google Home, Nooie Multicolor...
More product info From nooie

Amazon Reviews for  Smart Bulbs LED Light Bulb WiFi E26 Dimmable Bulbs Works with Alexa, Google Home, Nooie Multicolor A19 60W Equivalent 800LM 2800K-6000K RGB Color Changing Bulb (10W) with Schedule & Timer 2.4GHz WiFi UL Listed (2 Packs)
Rating:
1,195 Ratings
("Ratings" vs. "Reviews")
7% of potentially unnatural reviews removed (why?)
Adjusted:
1,117 Ratings*




Check Price
Jump to Report Card

Report Info:

Report Card

Pass Overall Grade
FAIL Deleted Reviews
FAIL Phrase Repetition
FAIL Overlapping Review History
WARN Brand Repeats
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Suspicious Reviewers
PASS Reviewer Ease
PASS Incentivized Reviews
N/A Reviewer Participation

Most Trusted Reviews

The bulbs are very good and very efficient. Nooie also ... [Go to full review]
Sep 13, 2021      
100% TRUST
  • Unverified Purchaser
  • Never-Verified Reviewer
  • Easy Grader (avg. rating: 5.0)


Least Trusted Reviews

Nooie bulbs looks little bit different than other bulbs .Nice ... [Go to full review]
Dec 8, 2019      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Contains repetitive phrases (show)
  • Take-Back Reviewer (8 deleted Reviews; avg. rating: 5.0)
  • Brand Repeater (2 of 215 reviews for this brand; avg rating: 5.0)
  • Overlapping Review History: reviewed 5 of 9 top products
  • Easy Grader (avg. rating: 4.7)


Analysis Details

Fail Deleted Reviews

We discovered a total of 36 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.9 average rating of deleted reviews

4.9


Show distribution of deleted reviews

Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
~3% of reviews
(5.0/5)
~3% of reviews
(5.0/5)
~5% of reviews
(4.8/5)
~4% of reviews
(4.7/5)
~3% of reviews
(3.5/5)
~3% of reviews
(3.0/5)
~3% of reviews
(5.0/5)
~3% of reviews
(4.5/5)
~3% of reviews
(4.5/5)
~3% of reviews
(5.0/5)
Show MoreShow Less
Common Phrases in Titles:
~6% of reviews
(5.0/5)
~3% of reviews
(5.0/5)
~3% of reviews
(5.0/5)
~3% of reviews
(5.0/5)
~3% of reviews
(4.5/5)
~3% of reviews
(5.0/5)
Show MoreShow Less


Approximately 15% of reviews use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.9
3.9


Read more about our Phrase Repetition test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


Approximately 15% of reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.6 while the reviewers who have a more unique product review history rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.6
4.0


Read more about our Overlapping Review History test.

Warn Brand Repeats

Brand Loyalists


Less than approximately 10% of reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Loyalists

from Non-Loyalists


5.0
4.0


Read more about our Brand Repeats test.

Pass Rating Trend
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.

Pass Unverified Purchases

109 of the 1,195 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


3.9
4.1


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • <10%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Suspicious Reviewers

One-Hit Wonders


Less than approximately 10% of reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from one-hit wonders

from reviewers with more than one review


3.5
4.1


Never-Verified Reviewers


Less than approximately 10% of reviewers have never written a verified purchase review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from never-verified reviewers

from reviewers with at least one verified purchase review


4.4
4.0


Take-Back Reviewers


Approximately 20% of reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from take-back reviewers

from reviewers without previously deleted reviews


4.0
4.1


Single-Day Reviewers

We didn't detect a substantial amount of Single-Day Reviewers.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.

4.2 Product's Average Ease Score

4.3 Category's Average Ease Score


4.2
4.3


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


Less than approximately 10% of reviews admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


5.0
4.0


Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. more info