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Sensodyne Toothpaste Sensodyne Repair & Protect Whitening Daily Toothpaste for Sensitive Teeth,...
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From Sensodyne
This report was last updated 9/4/2021.
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Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.ca claims 1,036 Ratings, we counted 144 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL Overlapping Review History
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Suspicious Reviewers
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
Most Trusted Reviews
Great deal [Go to full review]
Nov 23, 2018
100%
TRUST
TRUST
- Verified Purchaser
- Easy Grader (avg. rating: 4.6)
Least Trusted Reviews
Nice toothpaste and it tastes good weather repairs or not ... [Go to full review]
Sep 6, 2020
32%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Overrepresented Participation (posted 39 Reviews)
- Easy Grader (avg. rating: 4.5)
Analysis Details
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
5% also reviewed:
Echo Dot (3rd gen) - Smart speaker with Alexa -... by Amazon
3% also reviewed:
Amazon Basics AA NiMH Pre-Charged Rechargeable... by Amazon Basics
3% also reviewed:
SanDisk Ultra Flair USB 3.0 16GB Flash Drive High... by SanDisk
3% also reviewed:
Bluetooth 5.0 Wireless Earbuds, ENACFIRE Future... by ENACFIRE
3% also reviewed:
SanDisk 512GB Ultra MicroSDXC UHS-I Memory Card... by SanDisk
3% also reviewed:
AmazonBasics High-Speed HDMI Cable by Amazon Basics
3% also reviewed:
SafeRest Premium Zippered Mattress Encasement -... by SafeRest
Does not include products
from the same brand
from the same brand
35 of the 144 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.0 while the reviewers who have a more unique product review history rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Reviewer Participation
-
- 41%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 59 reviewers (or 41%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Pass Rating Trend
-
- 2%
- Created over 1 day
We counted 144 reviews for this product over the span of 1,174 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 3 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Unverified Purchases
4 of the 144 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
6 reviews
(4.2/5)
(4.2/5)
2 reviews
(4.5/5)
(4.5/5)
2 reviews
(4.5/5)
(4.5/5)
2 reviews
(5.0/5)
(5.0/5)
3 reviews
(3.3/5)
(3.3/5)
2 reviews
(5.0/5)
(5.0/5)
14 of the 144 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Suspicious Reviewers
One-Hit Wonders
1 of the 144 reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Never-Verified Reviewers
1 of the 144 reviewers have never written a verified purchase review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Take-Back Reviewers
35 of the 144 reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Single-Day Reviewers
5 of the 144 reviewers have written multiple reviews but posted all of them on a single day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.4. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.5 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.