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30 Days - Change your habits, Change your life: A couple of simple steps every day to create the...
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From Marc Reklau
This report was last updated 2/12/2020.
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.ca claims 29 Ratings, we counted 20 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Custom Stores with authentic reviews:
Report Card
Fail Overall Grade
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Deleted Reviews
WARN Rating Trend
WARN Unverified Purchases
WARN Reviewer Ease
WARN Word Count Comparison
WARN Reviewer Participation
PASS Phrase Repetition
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
Lots of little tips to live a happier life. [Go to full review]
Jun 2, 2016
73%
TRUST
TRUST
- Unverified Purchaser
- Easy Grader (avg. rating: 4.4)
Least Trusted Reviews
I relate to this message that Mark is conveying. Helping ... [Go to full review]
Jan 15, 2020
19%
TRUST
TRUST
- Unverified Purchaser
- Overrepresented word count (33 words)
- Overrepresented Participation (posted 7 Reviews)
- Critical Reviewer (avg. rating: 3.0)
Analysis Details
Fail Suspicious Reviewers
One-Hit Wonders
7 of the 20 reviewers have only reviewed this product. This is an excessively large percentage of One-Hit Wonders which may indicate unnatural reviews.
Never-Verified Reviewers
10 of the 20 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, the discrepancy in ratings between the Never-Verified Reviewers and reviewers who have written at least one verified purchase review isn't significant enough to rule out the possibility of it being due to random chance.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
10% also reviewed:
Nalgene NM 1 QT ORANGE W/BLUE LID by Nalgene
1 of the 20 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 2.0 while the reviewers who have a more unique product review history rated this product an average of 4.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Deleted Reviews
We discovered a total of 1 deleted Review for this product, with an average rating of 1. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Rating Trend
-
- 15%
- Created over 1 day
We counted 20 reviews for this product over the span of 1,363 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 1 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 3 reviews were created on just 1 day. This is an excessively high number of reviews submitted on these high volume days.
Warn Unverified Purchases
15 of the 20 total reviews for this product are unverified purchases. While this is a higher percentage of unverified purchases than we'd expect to see, the discrepancy in ratings between the unverified purchases and verified purchases isn't significant enough to rule out the possibility of it being due to random chance.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.7, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.7 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Warn Word Count Comparison
-
- 50%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 10 reviews (or 50%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
Warn Reviewer Participation
-
- 55%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 11 reviewers (or 55%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
3 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
Common Phrases in Titles:
2 reviews
(4.5/5)
(4.5/5)
1 of the 20 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.