NYX Soft Matte Lip Cream,SMLC09, Abu Dhabi
More product info
From NYX
Refresh the report to view the most up-to-date data available:
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Critical Reviewer (avg. rating: 4.3)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Created on a high volume day
- Contains repetitive phrases (show)
- Single-Day Reviewer (posted all reviews on Aug 17, 2015)
- Brand Monogamist (3 of 3 reviews for this brand; avg rating: 4.0)
- Overrepresented Participation (posted 3 Reviews)
- Critical Reviewer (avg. rating: 4.0)
Analysis Details
Brand Repeaters
27 of the 100 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
Brand Loyalists
14 of the 100 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
Brand Monogamists
3 of the 100 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.
-
- 12%
- Created over 4 days
We counted 100 reviews for this product over the span of 1,654 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 4 days exceeding this threshold:In total, we found that 12 reviews were created on just 4 days. Although any days with a larger number of reviews than expected is suspicious, the discrepancy in ratings from reviews created on these high volume days and reviews created on other days isn't significant enough to rule out the possibility of it being due to random chance.
(4.0/5)
(4.6/5)
(3.8/5)
(4.0/5)
(5.0/5)
(5.0/5)
(4.0/5)
(4.0/5)
(4.3/5)
(5.0/5)
(4.0/5)
(4.0/5)
(3.3/5)
15 of the 100 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
-
- 52%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 52 reviewers (or 52%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
4 of the 100 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
-
- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
One-Hit Wonders
6 of the 100 reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Never-Verified Reviewers
2 of the 100 reviewers have never written a verified purchase review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Take-Back Reviewers
Single-Day Reviewers
5 of the 100 reviewers have written multiple reviews but posted all of them on a single day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
5% also reviewed:
Pure Protein Chocolate Deluxe Value Pack, 6-Count by Pure Protein
4% also reviewed:
Aztec Secret Indian Healing Clay Deep Pore... by Aztec Secret
2% also reviewed:
Cetaphil DermaControl Oil Control Moisturizer SPF... by Cetaphil
2% also reviewed:
Matcha Green Tea Powder - Powerful Antioxidant... by Kiss Me Organics
2% also reviewed:
WingsLove Adhesive Silicone Invisible Strapless... by WingsLove
2% also reviewed:
Amope Gel Activ Women's Shoe/Foot Insoles For... by Amope
2% also reviewed:
SafeRest Waterproof Pillow Protectors, Zippered,... by SafeRest
2% also reviewed:
Carrier Oils by ArtNaturals
2% also reviewed:
NEUTROGENA Deep clean scrubs by
11 of the 100 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
-
- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.