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Colgate Total Whitening Toothpaste, 10 Benefits, No Trade-Offs, Freshens Breath, Whitens Teeth and...
More product info
From Visit the Colgate Store
This report was last updated 1/14/2024.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
*This is only a Preliminary Report
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Report Card
Fail Overall Grade
WARN 
Rating Trend
Rating TrendWARN Suspicious Reviewers
Suspicious ReviewersWARN Phrase Repetition
Phrase RepetitionPASS Unverified Purchases
Unverified PurchasesPASS Word Count Comparison
Word Count ComparisonPASS Overlapping Review History
Overlapping Review HistoryPASS Reviewer Ease
Reviewer EasePASS Brand Repeats
Brand RepeatsPASS Incentivized Reviews
Incentivized ReviewsPASS Deleted Reviews
Deleted ReviewsN/A Reviewer Participation
Reviewer Participation
Most Trusted Reviews
Fresh taste [Go to full review]
Dec 19, 2023
73%
TRUST
TRUST
-
Verified Purchaser -
Contains repetitive phrases (show)
-
Critical Reviewer (avg. rating: 3.6)
Take-Back Reviewer (3 deleted Reviews; avg. rating: 5.0)
Overlapping Review History: reviewed 3 of 9 top products
Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
Freshness, whitening [Go to full review]
Jan 4, 2024
0%
TRUST
TRUST
-
Verified Purchaser
-
Created on a high volume day -
Contains repetitive phrases (show)
-
One-Hit Wonder -
Critical Reviewer (avg. rating: 4.0)
Analysis Details
Warn Rating Trend
Rating Trend
It appears that several reviews were created during just a short period of time.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Warn Suspicious Reviewers
Suspicious Reviewers
One-Hit Wonders
Approximately 25% of reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Take-Back Reviewers
Approximately 40% of reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn Phrase Repetition
Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Over approximately 90% of reviews use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Pass Unverified Purchases
Unverified Purchases
67 of the 2,922 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
Word Count Comparison
-
- <10%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
<10% also reviewed:
RXBAR, Blueberry, Protein Bar, 1.83 Ounce (Pack... by RXBAR
<10% also reviewed:
Old Spice Aluminum Free Deodorant for Men, High... by Old Spice
Approximately 20% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4, while the average ease score for reviewers in this category is 4.3.
4.0 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- <10%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.