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LED Strip Lights, KIKO Led Lights Smart Color Changing LED Lights 32.8ft/10m SMD 5050 RGB Light...
More product info From KIKO

Amazon Reviews for  LED Strip Lights, KIKO Led Lights Smart Color Changing LED Lights 32.8ft/10m SMD 5050 RGB Light Strips with Bluetooth Controller Sync to Music Apply for Bedroom, Party, Home Decoration
Rating:
173 Ratings
158 Reviews
("Ratings" vs. "Reviews")
100% of potentially unnatural reviews removed (why?)
Adjusted:
Insufficient trustworthy reviews



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Report Info:
Last Updated: Aug 4, 2020
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Note: While Amazon.com claims 173 Ratings, we counted 158 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Fail Overall Grade
FAIL Reviewer Ease
WARN Deleted Reviews
WARN Rating Trend
WARN Suspicious Reviewers
WARN Word Count Comparison
WARN Phrase Repetition
WARN Reviewer Participation
PASS Unverified Purchases
PASS Overlapping Review History
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

We couldn't find any quality reviews

Least Trusted Reviews

Super easy installation! Loved how it could be done less ... [Go to full review]
Aug 1, 2020      
0% TRUST
  • Verified Purchaser
  • Overrepresented Participation (posted 5 Reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.9, while the average ease score for reviewers in this category is 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

4.9 Product's Average Ease Score

4.1 Category's Average Ease Score


4.9
4.1


Read more about our Reviewer Ease test.


Warn Deleted Reviews

We discovered a total of 2 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

5.0 average rating of deleted reviews

5.0


Show distribution of deleted reviews

Warn Rating Trend

  • 48%
  • Created over 3 days

We counted 158 reviews for this product over the span of 18 days, an average of 8.8 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 20 or fewer reviews on any given day.

However, we see the following 3 days exceeding this threshold:In total, we found that 76 reviews were created on just 3 days. This is an excessively high number of reviews submitted on these high volume days.

from reviews created on high volume days

from reviews created on normal volume days


5.0
5.0


Read more about our Rating Trend test.

Warn Suspicious Reviewers

One-Hit Wonders


30 of the 158 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from one-hit wonders

from reviewers with more than one review


5.0
5.0


Read more about our Suspicious Reviewers test.

Warn Word Count Comparison

  • 32%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 51 reviews (or 32%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.9
5.0


Read more about our Word Count Comparison test.

Warn Phrase Repetition


58 of the 158 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
5.0


Read more about our Phrase Repetition test.

Warn Reviewer Participation

  • 94%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 148 reviewers (or 94%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


5.0
4.6


Read more about our Reviewer Participation test.

Pass Unverified Purchases

2 of the 158 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


5.0
5.0


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:



4 of the 158 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


5.0
5.0


Read more about our Overlapping Review History test.

Pass Brand Repeats

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.