Close
TaoTronics LED Desk Lamp with USB Charging Port, Dimmable Office Lights with Forward Beam...
More product info
From TaoTronics
This report was last updated 2/25/2021.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
View/Edit Adjustment
Jump to Report Card
Report Info:
Note: While Amazon.com claims 1,026 Ratings, we counted 577 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Deleted Reviews
FAIL Unverified Purchases
FAIL Reviewer Ease
FAIL Overlapping Review History
WARN Rating Trend
WARN Brand Repeats
WARN Suspicious Reviewers
WARN Word Count Comparison
WARN Reviewer Participation
PASS Phrase Repetition
PASS Incentivized Reviews
Most Trusted Reviews
User did not leave written text for this review. [Go to full review]
Nov 10, 2020
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (4 deleted Reviews; avg. rating: 3.8)
- Brand Repeater (2 of 93 reviews for this brand; avg rating: 5.0)
- Easy Grader (avg. rating: 4.4)
Least Trusted Reviews
Excellent Product. Easy to use with the guides within the ... [Go to full review]
Sep 4, 2020
0%
TRUST
TRUST
- Verified Purchaser
- Created on a high volume day
- Contains repetitive phrases (show)
- Overlapping Review History: reviewed 1 of 9 top products
- Overrepresented Participation (posted 6 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Deleted Reviews
We discovered a total of 621 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Unverified Purchases
9 of the 577 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.1 while the verified purchasers have rated this product an average of 4.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.6 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
RAVPower Portable Charger 15000mAh PD3.0 Power... by RAVPower
2% also reviewed:
Dual Dash Cam, VAVA 2K Front and 1080P Cabin or... by VAVA
2% also reviewed:
Dash Cam | VAVA 1920X1080P@60Fps | Wi-Fi Car Dash... by VAVA
1% also reviewed:
Wireless Earbuds | Boltune Bluetooth 5.0... by Boltune
1% also reviewed:
Essential Oil Diffuser, Anjou 300ml Ultrasonic... by Anjou
1% also reviewed:
RAVPower Portable External SSD Pro, 512GB Hard... by RAVPower
43 of the 577 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 5.0 while the reviewers who have a more unique product review history rated this product an average of 4.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Rating Trend
-
- 33%
- Created over 12 days
We counted 577 reviews for this product over the span of 196 days, an average of 2.9 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 10 or fewer reviews on any given day.
However, we see the following 12 days exceeding this threshold:In total, we found that 192 reviews were created on just 12 days. This is an excessively high number of reviews submitted on these high volume days.
Warn Brand Repeats
Brand Loyalists
15 of the 577 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn Suspicious Reviewers
Take-Back Reviewers
145 of the 577 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn Word Count Comparison
-
- 45%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 262 reviews (or 45%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Warn Reviewer Participation
-
- 70%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 405 reviewers (or 70%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
31 reviews
(5.0/5)
(5.0/5)
10 reviews
(5.0/5)
(5.0/5)
11 reviews
(5.0/5)
(5.0/5)
6 reviews
(5.0/5)
(5.0/5)
13 reviews
(4.4/5)
(4.4/5)
11 reviews
(5.0/5)
(5.0/5)
5 reviews
(5.0/5)
(5.0/5)
7 reviews
(5.0/5)
(5.0/5)
11 reviews
(5.0/5)
(5.0/5)
13 reviews
(5.0/5)
(5.0/5)
Common Phrases in Titles:
16 reviews
(5.0/5)
(5.0/5)
6 reviews
(5.0/5)
(5.0/5)
9 reviews
(5.0/5)
(5.0/5)
29 of the 577 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.