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It Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 0.11 FL OZ
More product info From It Cosmetics

Amazon Reviews for  It Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer 0.11 FL OZ
Rating:
6,056 Ratings
1,044 Reviews
("Ratings" vs. "Reviews")
14% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Jun 10, 2021
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Show Report History
Note: While Amazon.com claims 6,056 Ratings, we counted 1,044 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Fail Overall Grade
FAIL Rating Trend
FAIL Suspicious Reviewers
FAIL Phrase Repetition
WARN Deleted Reviews
WARN Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

A fantastic concealer that doesn't crease! [Go to full review]
Feb 23, 2021      
100% TRUST
  • Verified Purchaser
  • Overrepresented word count (8 words)
  • Critical Reviewer (avg. rating: 4.2)


Least Trusted Reviews

I have very bad circles under my eyes and this ... [Go to full review]
Mar 14, 2020      
0% TRUST
  • Verified Purchaser
  • Contains repetitive phrases (show)
  • Overrepresented Participation (posted 2 Reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Rating Trend

  • 3%
  • Created over 7 days

We counted 1,044 reviews for this product over the span of 4,276 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.

However, we see the following 7 days exceeding this threshold:In total, we found that 31 reviews were created on just 7 days. The reviews on these high volume days have rated this product an average of 4.5 while reviews from other days have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


4.5
4.0


Read more about our Rating Trend test.

Fail Suspicious Reviewers

One-Hit Wonders


32 of the 1,044 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.3 while the reviewers who have posted more than one review have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from one-hit wonders

from reviewers with more than one review


3.3
4.0


Take-Back Reviewers


374 of the 1,044 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.1 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.1
3.9


Read more about our Suspicious Reviewers test.

Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
42 reviews
(4.7/5)
22 reviews
(4.6/5)
38 reviews
(4.7/5)
28 reviews
(4.2/5)
28 reviews
(4.3/5)
13 reviews
(4.9/5)
12 reviews
(4.9/5)
22 reviews
(4.8/5)
12 reviews
(4.8/5)
16 reviews
(4.8/5)
Show MoreShow Less
Common Phrases in Titles:
12 reviews
(4.8/5)
19 reviews
(4.9/5)


104 of the 1,044 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.8
3.9


Read more about our Phrase Repetition test.

Warn Deleted Reviews

We discovered a total of 2 deleted Reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.5 average rating of deleted reviews

4.5


Show distribution of deleted reviews

Warn Reviewer Participation

  • 53%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 551 reviewers (or 53%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


3.9
4.1


Read more about our Reviewer Participation test.

Pass Unverified Purchases

91 of the 1,044 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


3.9
4.0


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 27%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 285 reviews (or 27%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.1
4.0


Read more about our Word Count Comparison test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

1% also reviewed:
Amazon Store Card by Synchrony Bank



23 of the 1,044 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.0
4.0


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.3.

4.1 Product's Average Ease Score

4.3 Category's Average Ease Score


4.1
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


98 of the 1,044 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.3
4.0


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.