• 2,069
• Reviews have been deleted

We discovered a total of 2,069 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.

Show distribution of deleted reviews

• 
• 97%
• Created over 3 days

We counted 2,077 reviews for this product over the span of 30 days, an average of 69.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 97 or fewer reviews on any given day.

However, we see the following 3 days exceeding this threshold:

• 980 Reviews on Mar 10, 2019 (Avg. rating: 5.0)
• 777 Reviews on Mar 11, 2019 (Avg. rating: 5.0)
• 259 Reviews on Mar 1, 2019 (Avg. rating: 5.0)

In total, we found that 2,016 reviews were created on just 3 days. The reviews on these high volume days have rated this product an average of 5.0 while reviews from other days have rated this product an average of 4.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Rating Trend test.

• 
• 100%
• Unverified Purchases

2,074 of the 2,077 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 5.0 while the verified purchasers have rated this product an average of 3.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

One-Hit Wonders

• 
• 13%
• have only posted one review

275 of the 2,077 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.

Never-Verified Reviewers

• 
• 64%
• have zero verified purchases

1,332 of the 2,077 reviewers have never written a verified purchase review. This is an excessively large percentage of Never-Verified Reviewers which may indicate unnatural reviews.

Take-Back Reviewers

• 
• 13%
• have previously deleted reviews

271 of the 2,077 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

Single-Day Reviewers

• 
• 46%
• have posted all their reviews on a single day

957 of the 2,077 reviewers have written multiple reviews but posted all of them on a single day. This is an excessively large percentage of Single-Day Reviewers which may indicate unnatural reviews.

Read more about our Suspicious Reviewers test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.9, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

• 
• 56%
• Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:

• 26-40 words: 24.7% (Avg. rating: 5.0)
• 41-65 words: 30.8% (Avg. rating: 5.0)

In total, we found that 1,153 reviews (or 56%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.

Read more about our Word Count Comparison test.

• 
• 96%
• Substantial overlapping review history

1,997 of the 2,077 reviewers have substantial overlapping product review history. This is an excessively large percentage which may indicate unnatural reviews.

Read more about our Overlapping Review History test.

• 
• 57%
• From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:

• Reviewers with 1-5 Reviews: 31.9% (Avg. rating: 5.0)
• Reviewers with 51-100 Reviews: 25.1% (Avg. rating: 5.0)

In total, we found that 1183 reviewers (or 57%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

Read more about our Reviewer Participation test.

• 
• 1%
• Used substantial repetitive phrases

30 of the 2,077 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Phrase Repetition test.

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• 0%
• Admitted to receiving an incentive

2 of the 2,077 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.