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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform...
More product info From Kindra Hall

Amazon Reviews for  Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Rating:
1,200 Ratings
308 Reviews
("Ratings" vs. "Reviews")
86% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: May 2, 2021
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Note: While Amazon.com claims 1,200 Ratings, we counted 308 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Fail Overall Grade
FAIL Rating Trend
FAIL Reviewer Ease
FAIL Phrase Repetition
WARN Suspicious Reviewers
WARN Word Count Comparison
WARN Reviewer Participation
PASS Unverified Purchases
PASS Overlapping Review History
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews

Most Trusted Reviews

5/5
I don’t always enjoy books they I’ve bought from Amazon ... [Go to full review]
May 26, 2020      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
  • Critical Reviewer (avg. rating: 4.2)


Least Trusted Reviews

I'm a details person and love me a good story! ... [Go to full review]
Sep 25, 2019      
0% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Overrepresented word count (91 words)
  • Contains repetitive phrases (show)
  • Overlapping Review History: reviewed 4 of 9 top products
  • Overrepresented Participation (posted 7 Reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Rating Trend

  • 55%
  • Created over 14 days

We counted 308 reviews for this product over the span of 578 days, an average of 0.5 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.

However, we see the following 14 days exceeding this threshold:In total, we found that 170 reviews were created on just 14 days. The reviews on these high volume days have rated this product an average of 5.0 while reviews from other days have rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


5.0
4.7


Read more about our Rating Trend test.

Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

4.6 Product's Average Ease Score

4.4 Category's Average Ease Score


4.6
4.4


Read more about our Reviewer Ease test.


Fail Phrase Repetition


99 of the 308 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.9
4.8


Read more about our Phrase Repetition test.

Warn Suspicious Reviewers

One-Hit Wonders


34 of the 308 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, the discrepancy in ratings between the One-Hit Wonders and reviewers who have posted more than one review isn't significant enough to rule out the possibility of it being due to random chance.

from one-hit wonders

from reviewers with more than one review


5.0
4.8


Read more about our Suspicious Reviewers test.

Warn Word Count Comparison

  • 42%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 129 reviews (or 42%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.8
4.8


Read more about our Word Count Comparison test.

Warn Reviewer Participation

  • 78%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 241 reviewers (or 78%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.8
4.8


Read more about our Reviewer Participation test.

Pass Unverified Purchases

153 of the 308 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.8
4.8


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

10% also reviewed:
Girl, Stop Apologizing by Rachel Hollis

10% also reviewed:
Girl Wash Your Face by Rachel Hollis

7% also reviewed:
Get Out of Your Own Way by

Does not include products
from the same brand


46 of the 308 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.9
4.8


Read more about our Overlapping Review History test.

Pass Brand Repeats

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


1 of the 308 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


5.0
4.8


Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.