Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform...
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From Kindra Hall
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
- Critical Reviewer (avg. rating: 4.2)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Created on a high volume day
- Overrepresented word count (91 words)
- Contains repetitive phrases (show)
- Overlapping Review History: reviewed 4 of 9 top products
- Overrepresented Participation (posted 7 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
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- 55%
- Created over 14 days
We counted 308 reviews for this product over the span of 578 days, an average of 0.5 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.
However, we see the following 14 days exceeding this threshold:In total, we found that 170 reviews were created on just 14 days. The reviews on these high volume days have rated this product an average of 5.0 while reviews from other days have rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.6 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
(4.8/5)
(5.0/5)
(5.0/5)
(4.7/5)
(5.0/5)
(5.0/5)
(5.0/5)
(4.5/5)
(4.8/5)
(5.0/5)
99 of the 308 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
One-Hit Wonders
34 of the 308 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, the discrepancy in ratings between the One-Hit Wonders and reviewers who have posted more than one review isn't significant enough to rule out the possibility of it being due to random chance.
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- 42%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 129 reviews (or 42%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
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- 78%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 241 reviewers (or 78%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
153 of the 308 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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10% also reviewed:
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7% also reviewed:
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5% also reviewed:
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5% also reviewed:
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5% also reviewed:
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5% also reviewed:
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5% also reviewed:
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4% also reviewed:
Boss Up!: This Ain’t Your Mama’s Business Book by Lindsay Teague Moreno
46 of the 308 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Brand Repeaters
1 of the 308 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.