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Bluetooth Earbuds, GGMM Sweatproof Bluetooth Headphones, Wireless Headphones with Microphone Noise...
More product info

Amazon Reviews for  Bluetooth Earbuds, GGMM Sweatproof Bluetooth Headphones, Wireless Headphones with Microphone Noise Canceling Headphones Earbuds Richer Bass CD Stereo in-Ear Earphones for Running Workout
Rating:
174 Ratings
117 Reviews
("Ratings" vs. "Reviews")
0% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Nov 10, 2020
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Note: While Amazon.com claims 174 Ratings, we counted 117 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Pass Overall Grade
FAIL Deleted Reviews
WARN Rating Trend
WARN Brand Repeats
WARN Suspicious Reviewers
WARN Phrase Repetition
WARN Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Incentivized Reviews

Most Trusted Reviews

They lasted less than two months. Now will not connect/show ... [Go to full review]
Oct 17, 2019      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 3.1)


Least Trusted Reviews

After owning 2 of GGMM previous earphones, I came across ... [Go to full review]
Jan 8, 2017      
32% TRUST
  • Verified Purchaser
  • Contains repetitive phrases (show)
  • Brand Loyalist (3 of 4 reviews for this brand; avg rating: 5.0)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Deleted Reviews

We discovered a total of 126 deleted Reviews for this product, with an average rating of 4.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.3 average rating of deleted reviews

4.3


Show distribution of deleted reviews

Warn Rating Trend

  • 5%
  • Created over 2 days

We counted 117 reviews for this product over the span of 1,333 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.

However, we see the following 2 days exceeding this threshold:In total, we found that 6 reviews were created on just 2 days. Although any days with a larger number of reviews than expected is suspicious, the discrepancy in ratings from reviews created on these high volume days and reviews created on other days isn't significant enough to rule out the possibility of it being due to random chance.

from reviews created on high volume days

from reviews created on normal volume days


4.7
4.1


Read more about our Rating Trend test.

Warn Brand Repeats

Brand Loyalists


3 of the 117 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Loyalists

from Non-Loyalists


5.0
4.1


Read more about our Brand Repeats test.

Warn Suspicious Reviewers

Take-Back Reviewers


40 of the 117 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

from take-back reviewers

from reviewers without previously deleted reviews


4.2
4.1


Read more about our Suspicious Reviewers test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
4 reviews
(3.5/5)
3 reviews
(4.3/5)
16 reviews
(4.1/5)
2 reviews
(5.0/5)
6 reviews
(4.0/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
5 reviews
(4.8/5)
2 reviews
(4.5/5)
3 reviews
(5.0/5)
Show MoreShow Less
Common Phrases in Titles:
6 reviews
(2.8/5)
2 reviews
(4.5/5)
2 reviews
(4.5/5)
2 reviews
(3.5/5)
4 reviews
(4.8/5)
2 reviews
(3.0/5)
3 reviews
(4.7/5)
2 reviews
(2.0/5)
Show MoreShow Less


29 of the 117 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, the discrepancy in ratings between the these reviews and reviews without substantial repetitive phrases isn't significant enough to rule out the possibility of it being due to random chance.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.3
4.0


Read more about our Phrase Repetition test.

Warn Reviewer Participation

  • 44%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 51 reviewers (or 44%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.0
4.2


Read more about our Reviewer Participation test.

Pass Unverified Purchases

21 of the 117 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


3.6
4.2


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

3% also reviewed:
NYX Single Eye Shadow by NYX

Does not include products
from the same brand


10 of the 117 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.3
4.1


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.1.

4.1 Product's Average Ease Score

4.1 Category's Average Ease Score


4.1
4.1


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.