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That's it Apple + Banana 100% Natural Real Fruit Bar, Best High Fiber Vegan, Gluten Free...
More product info From That's it.

Amazon Reviews for  That's it Apple + Banana 100% Natural Real Fruit Bar, Best High Fiber Vegan, Gluten Free Healthy Snack, Paleo for Children & Adults, Non GMO Sugar-Free, No Preservatives Energy Food (12 Pack)
Rating:
4,804 Ratings
("Ratings" vs. "Reviews")
28% of potentially unnatural reviews removed (why?)
Adjusted:
3,479 Ratings*




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Report Card

Fail Overall Grade
FAIL Deleted Reviews
FAIL Unverified Purchases
FAIL Brand Repeats
FAIL Suspicious Reviewers
WARN Rating Trend
WARN Phrase Repetition
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Incentivized Reviews
N/A Reviewer Participation

Most Trusted Reviews

I love these, it's like a fruit roll up but ... [Go to full review]
Aug 24, 2022      
100% TRUST
  • Verified Purchaser
  • Easy Grader (avg. rating: 5.0)


Least Trusted Reviews

My kids are addicted to candy (like most other children) ... [Go to full review]
Jun 20, 2011      
0% TRUST
  • Unverified Purchaser
  • Contains repetitive phrases (show)
  • Never-Verified Reviewer
  • Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
  • Brand Loyalist (2 of 3 reviews for this brand; avg rating: 5.0)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Deleted Reviews

We discovered a total of 204 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.4 average rating of deleted reviews

4.4


Show distribution of deleted reviews

Fail Unverified Purchases

51 of the 4,804 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 5.0 while the verified purchasers have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


5.0
3.9


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Brand Repeats

Brand Loyalists


Less than approximately 10% of reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

from Brand Loyalists

from Non-Loyalists


5.0
4.0


Read more about our Brand Repeats test.

Fail Suspicious Reviewers

Take-Back Reviewers


Approximately 50% of reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.5 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.5
3.7


Read more about our Suspicious Reviewers test.

Warn Rating Trend
It appears that several reviews were created during just a short period of time.
Read more about our Rating Trend test.

Warn Phrase Repetition


Approximately 15% of reviews use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
3.9


Read more about our Phrase Repetition test.

Pass Word Count Comparison

  • <10%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

<10% also reviewed:
Nobody's Fool by Robert Benton

Does not include products
from the same brand


Approximately 15% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.2
4.1


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.1. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.3 Product's Average Ease Score

4.1 Category's Average Ease Score


4.3
4.1


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • <10%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. more info