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Celeb Luxury Gem Lites Colorwash, Professional Semi-Permanent Hair Color Depositing Shampoo, Fire...
More product info
From Celeb Luxury
This report was last updated 1/9/2023.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
Review Hijacking Alert!
7 reviews are coming from a seemingly different product variation:
7 reviews are coming from a seemingly different product variation:
Celeb Luxury Viral Color Wash Shampoo Extreme Silver Citrus Bloom 8 25 Fl oz (Example Review 
)
)
Learn more about Review Hijacking.
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Note: We only analyze "reviews" and ignore one-tap "ratings".
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Report Card
Pass Overall Grade
FAIL 
Deleted Reviews
Deleted ReviewsWARN Suspicious Reviewers
Suspicious ReviewersPASS Rating Trend
Rating TrendPASS Unverified Purchases
Unverified PurchasesPASS Word Count Comparison
Word Count ComparisonPASS Phrase Repetition
Phrase RepetitionPASS Overlapping Review History
Overlapping Review HistoryPASS Reviewer Ease
Reviewer EasePASS Brand Repeats
Brand RepeatsPASS Incentivized Reviews
Incentivized ReviewsN/A Reviewer Participation
Reviewer Participation
Most Trusted Reviews
First of all - USE DISPOSIBLE GLOVES IN THE SHOWER ... [Go to full review]
Dec 23, 2022
100%
TRUST
TRUST
-
Unverified Purchaser
-
Easy Grader (avg. rating: 4.4)
Take-Back Reviewer (4 deleted Reviews; avg. rating: 3.0)
Critical Reviewer (avg. rating: 3.5)
Contains repetitive phrases 
Least Trusted Reviews
My hot pink hair lasted a good 7 months because ... [Go to full review]
May 20, 2017
19%
TRUST
TRUST
-
Verified Purchaser
-
Single-Day Reviewer (posted all reviews on May 20, 2017) -
Brand Loyalist (2 of 4 reviews for this brand; avg rating: 5.0) -
Overrepresented Participation (posted 4 Reviews) -
Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Deleted Reviews
Deleted Reviews
We discovered a total of 32 deleted Reviews for this product, with an average rating of 3.6. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
3.6 average rating of deleted reviews
Warn Suspicious Reviewers
Suspicious Reviewers
One-Hit Wonders
Less than approximately 10% of reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Pass Rating Trend
Rating Trend
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Unverified Purchases
Unverified Purchases
990 of the 23,267 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
Word Count Comparison
-
- <10%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
~6% of reviews
(4.3/5)
(4.3/5)
~4% of reviews
(4.5/5)
(4.5/5)
~4% of reviews
(5.0/5)
(5.0/5)
Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
<10% also reviewed:
PAGE ONE Womens Winter Ribbed Beanie Crossed Cap... by PAGE ONE
<10% also reviewed:
SportLeash Neoprene Dog Collar | Waterproof Dog... by SportLeash
<10% also reviewed:
John Frieda Sheer Blonde Go Blonder Shampoo and... by John Frieda
<10% also reviewed:
Luxury Candle Trio Set Gifts for Women Who Has... by ESNA HOME
<10% also reviewed:
Purina Beyond Grain Free, Natural Pate Wet Cat... by Purina Beyond
<10% also reviewed:
L'Oreal Paris Skincare Sublime Bronze... by L'Oreal Paris
<10% also reviewed:
Ethereal Nature Blends 100% Natural Oil, Happy, 1... by Ethereal Nature
<10% also reviewed:
PAGE ONE Womens Winter Beanie Warm Cable Knit Hat... by PAGE ONE
<10% also reviewed:
PAGE ONE Womens Mens Winter Wool Gloves Warm... by PAGE ONE
Less than approximately 10% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 3.7, while the average ease score for reviewers in this category is 4.3.
3.7 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeats
Brand Repeaters
Less than approximately 10% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- <10%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.