• 65
• Reviews have been deleted

We discovered a total of 65 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.

Show distribution of deleted reviews

• 
• 13%
• Created over 12 days

We counted 935 reviews for this product over the span of 981 days, an average of 1.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 5 or fewer reviews on any given day.

However, we see the following 12 days exceeding this threshold:

• 17 Reviews on Jul 11, 2016 (Avg. rating: 4.9)
• 17 Reviews on Jul 7, 2016 (Avg. rating: 4.8)
• 16 Reviews on Jul 8, 2016 (Avg. rating: 4.9)
• 16 Reviews on Jul 9, 2016 (Avg. rating: 4.6)
• 12 Reviews on Jul 20, 2016 (Avg. rating: 4.8)
• 9 Reviews on Jul 10, 2016 (Avg. rating: 4.7)
• 7 Reviews on Jul 6, 2016 (Avg. rating: 5.0)
• 7 Reviews on Jan 25, 2018 (Avg. rating: 4.4)
• 7 Reviews on Jul 19, 2016 (Avg. rating: 3.3)
• 6 Reviews on Dec 7, 2016 (Avg. rating: 4.8)
• 6 Reviews on Jan 11, 2018 (Avg. rating: 4.8)
• 6 Reviews on Apr 4, 2018 (Avg. rating: 4.8)
Show All

In total, we found that 126 reviews were created on just 12 days. The reviews on these high volume days have rated this product an average of 4.7 while reviews from other days have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Rating Trend test.

• 
• 26%
• Unverified Purchases

244 of the 935 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.6 while the verified purchasers have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

One-Hit Wonders

• 
• 16%
• have only posted one review

149 of the 935 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 4.5 while the reviewers who have posted more than one review have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Never-Verified Reviewers

• 
• 7%
• have zero verified purchases

64 of the 935 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 4.9 while the reviewers who have written at least one verified purchase review rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Take-Back Reviewers

• 
• 30%
• have previously deleted reviews

281 of the 935 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

Read more about our Suspicious Reviewers test.

• 
• 3%
• Used substantial repetitive phrases

32 of the 935 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Phrase Repetition test.

• 
• 44%
• From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:

• Reviewers with 1-5 Reviews: 43.9% (Avg. rating: 4.4)

In total, we found that 410 reviewers (or 44%) are within an overrepresented participation group. These reviews have rated this product an average of 4.4, while all other reviews have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Reviewer Participation test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.2. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

• 
• 0%
• Have an overrepresented word count

We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

• 
• 9%
• Substantial overlapping review history

80 of the 935 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Overlapping Review History test.

Brand Repeaters

• 
• 10%
• Reviewed other products from this brand

89 of the 935 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Brand Repeats test.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• 1%
• Admitted to receiving an incentive

6 of the 935 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.