DERMagic Peppermint & Tea Tree Oil Shampoo & Conditioner 18 fl. oz.
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From DERMagic
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
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Most Trusted Reviews
TRUST
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Verified Purchaser
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Easy Grader (avg. rating: 5.0)
Least Trusted Reviews
TRUST
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Verified Purchaser
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Contains repetitive phrases (
show)
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Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
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Brand Loyalist (3 of 6 reviews for this brand; avg rating: 5.0)
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Overrepresented Participation (posted 6 Reviews)
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Critical Reviewer (avg. rating: 3.7)
Analysis Details

We discovered a total of 7 deleted Reviews for this product, with an average rating of 4.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

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- 8%
- Created over 2 days
We counted 51 reviews for this product over the span of 2,548 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 1 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 4 reviews were created on just 2 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.

Brand Repeaters
13 of the 51 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.

Take-Back Reviewers
25 of the 51 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

(4.5/5)
(5.0/5)
(5.0/5)
(3.5/5)
(5.0/5)
(5.0/5)
(5.0/5)
(4.3/5)
(5.0/5)
(4.0/5)
43 of the 51 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

2 of the 51 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.

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13 of the 51 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

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- 0%
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.

4.1 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.

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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.