Zhou Neuro Peak Brain Support Supplement | Memory, Focus & Clarity Formula | DMAE, Rhodiola...
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Most Trusted Reviews
TRUST
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Verified Purchaser
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Critical Reviewer (avg. rating: 4.0)
Least Trusted Reviews
TRUST
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Unverified Purchaser
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Created on a high volume day
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One-Hit Wonder
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Never-Verified Reviewer
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Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
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Overrepresented Participation (posted 1 Review)
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Easy Grader (avg. rating: 5.0)
Analysis Details

We discovered a total of 1,452 deleted Reviews for this product, with an average rating of 4.6. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Less than approximately 10% of reviews admitted to receiving a free or discounted product in exchange for a review. While we could not find a statistically significant difference between the average rating of incentivized reviews and non-incentivized reviews, the presences of at least one incentivized review indicates that there may be more, since not all reviewers will disclose that they had received an incentive to post a review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

One-Hit Wonders
Approximately 30% of reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Take-Back Reviewers
Approximately 40% of reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

(5.0/5)
(1.0/5)
(3.6/5)
Approximately 35% of reviews use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

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- <10%
- Created on high-volume days
Read more about our Rating Trend test.

461 of the 14,441 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

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- <10%
- Have an overrepresented word count
Read more about our Word Count Comparison test.

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Approximately 15% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

3.8 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.

Brand Repeaters
Less than approximately 10% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.