100% Pure USDA Certified Organic Moroccan Argan Oil For Hair, Face, Skin, Nails, Acne scar, Lips,...
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Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Contains repetitive phrases (show)
- Take-Back Reviewer (5 deleted Reviews; avg. rating: 4.2)
- Easy Grader (avg. rating: 4.6)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Admitted to receiving an incentive
- Take-Back Reviewer (568 deleted Reviews; avg. rating: 5.0)
- Overlapping Review History: reviewed 7 of 9 top products
- Easy Grader (avg. rating: 5.0)
Analysis Details
We discovered a total of 263 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
20 of the 62 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.9 while the verified purchasers have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
11 of the 62 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. While we could not find a statistically significant difference between the average rating of incentivized reviews and non-incentivized reviews, the presences of at least one incentivized review indicates that there may be more, since not all reviewers will disclose that they had received an incentive to post a review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Take-Back Reviewers
30 of the 62 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
4.5 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- 44%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 27 reviewers (or 44%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
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- 5%
- Created over 1 day
We counted 62 reviews for this product over the span of 617 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 3 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
(5.0/5)
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(4.0/5)
9 of the 62 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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from the same brand
16 of the 62 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Brand Repeaters
8 of the 62 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.