Close
Item Unavailable
More product info
This report was last updated 2/24/2017.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
View/Edit Adjustment
Jump to Report Card
Report Info:
Last Updated: Feb 24, 2017
Refresh Report
Refresh Report
Note: While Amazon.com claims 1,690 Ratings, we counted 1,244 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
FAIL Unverified Purchases
FAIL Suspicious Reviewers
WARN Rating Trend
WARN Phrase Repetition
WARN Reviewer Participation
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
Most Trusted Reviews
cat loves it [Go to full review]
May 3, 2017
100%
TRUST
TRUST
- Verified Purchaser
- Easy Grader (avg. rating: 4.9)
Least Trusted Reviews
I've been looking for a natural cat food for my ... [Go to full review]
Jun 4, 2014
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- Take-Back Reviewer (1 deleted Review; avg. rating: 1.0)
- Brand Loyalist (11 of 17 reviews for this brand; avg rating: 1.0)
- Overrepresented Participation (posted 17 Reviews)
- Critical Reviewer (avg. rating: 1.4)
Analysis Details
Fail Unverified Purchases
163 of the 1,244 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.6 while the verified purchasers have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Suspicious Reviewers
Take-Back Reviewers
410 of the 1,244 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.6 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Rating Trend
-
- 8%
- Created over 17 days
We counted 1,244 reviews for this product over the span of 2,720 days, an average of 0.5 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.
However, we see the following 17 days exceeding this threshold:In total, we found that 102 reviews were created on just 17 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
45 reviews
apparently it took so long because they have many other people who have submitted the same complaint
11 reviews
11 reviews
103 of the 1,244 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Warn Reviewer Participation
-
- 72%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 898 reviewers (or 72%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
6% also reviewed:
Dr. Elsey's Ultra Premium Clumping Cat Litter by Dr. Elsey's
5% also reviewed:
Blue Buffalo Life Protection Dry Adult Cat Food by Blue Buffalo
2% also reviewed:
Blue Buffalo Wilderness High Protein Dry Adult... by Blue Buffalo
2% also reviewed:
Taste of the Wild Cat Food by Taste of the Wild
2% also reviewed:
FELINE GREENIES Dental Treats for Cats Oven... by Greenies
2% also reviewed:
Bergan Turboscratcher Cat Toy (Assorted) by Bergan
2% also reviewed:
PetSafe Drinkwell Platinum Dog and Cat Water... by PetSafe
Does not include products
from the same brand
from the same brand
239 of the 1,244 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
127 of the 1,244 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
1 of the 1,244 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.